Monday, 21 November 2016

Quick Tips to Attract New Subscribers

Before your subscribers ever get an email from your company/brand, they have to opt into your list. And the challenge is, how do you convince them to take that initial step?

Similar to building and establishing any new relationship, you first have to start a conversation - and that begins on your website. So we are today sharing the key insights on how to kick start building a new relationship with your client setting the right tone.

Find the right form style 

We have recently concluded a research that shows the most effective display forms to learn which performs better. Let's look at each of the display type:
Newsletter Subscription
Newsletter Subscription 

  • Pop-up: Sometimes referred to as a lightbox, this display type often appears at the centre of a website or shows up as 'flies out' in the corner.
  • Bar: Perhaps the most common is bar display type. It is a full-width bar that typically comes either at the top or bottom of your website.
  • Banner: This mostly appears at the top or bottom of a site and is a more subtle reaction. It starts in a 'hidden' state unless triggered and then rolls into sight. 
Based on search behaviour and user interaction, the banner outperforms both the pop-up and email bar. It is probable that due to so many pop ups, visitors may feel bombarded or overlook an email bar. However, the banner display seems to strike a happy medium between the two.
Striking a strategic placement

Strategic positioning of the display type is not just important but absolutely necessary. The sign up showcases the banner style, and they can up the game even more by strategically positioning it on website.

Announcing or introducing something new through display ads can yield great results. Many people may sign up for the first time, click through an ad, and land on the new page. Here form page and sign up (Call To Action) can play a big role. The concerned team will immediately identify the person by sending data and content after signing up.

Use a compelling lead magnet

At times the subscribers ask for a lot of information right out the gate. One can incentivize by providing that information by promising lots of great goodies and giving membership into an exclusive club.

Additionally, by making a lot of the form fields optional, one can allow people to only provide the information they are comfortable sharing.

To encourage sign ups, using a lead magnet, such as a discount or exclusive content that can attract many more subscribers. New subscribers are more likely to give you the information you want such as their name and email address, and other things that will help you learn more about them.

PioneerMarketers has been helping businesses of all sizes reach out to their customer base and prospects by utilizing digital marketing and quality sales leads. We have been able to develop a state-of-the-art email lists that offers unlimited access to the world's largest online database of business and consumer contacts at an unbeatable price.

Thursday, 10 November 2016

Why Building an Email Database is so Important

In the current times, the competition among businesses is rising. The need of the hour is to put in place strategies to always be ahead of the competition. And to achieve this, perhaps one of the most effective ways is to deploy the email database service. Returns of email database marketing are many.

Email Database Marketing
Email Database Marketing 
Let's look into some of them:

Improved ROI

Whether you are building your own database or acquiring it on rent, rolling out marketing activities with email database list will help you maximize return on investment. Today there is no other form of marketing channel that can deliver better response rates.

Boost Revenues from Sales

Unlike other forms of popular marketing that follow hit and miss techniques, email marketing database provides full and direct access to existing and potential customers. A well-segmented and properly organized email database is definitely a better way for boosting sales without risking budget as it appeals to consumers who have already chosen to receive marketing information (collaterals) from you.

It is easy to identify their demographics and preferences, and customize your messages accordingly and target specific consumers who are receptive to them.

The Lifetime of Consumers' Increase 

The value of email database is tremendous. It stimulates brand loyalty as the email marketing allows you to build a one-to-one relationship with your consumers. With this, you are better prepared for keeping them hooked on your messages. The more they will spend time on gathering information on your products and services, the longer they are exposed to your website.

Brand Awareness

A robust email marketing list helps you to connect with your customers and stimulate brand recognition, which in turn results in the generation of brand awareness. Since email can be highly personalized, the process of brand awareness can be achieved far more efficiently in terms of cost and time. By utilizing the data appending services you can also append the missing information in your contact list.

Customer Reach

An email can become viral as it can be easily passed from one person to another in a matter of seconds. And as such your email database is not a static entity. The nature of email is dynamic and has the potential to expand with time. When you are channelizing your marketing efforts in an appropriate manner, your sales will be reflecting on the growing database. The email database in actuality does not only act as an asset, but it also acts as an investment for your business.

Gain Competitive Edge

Once you have built a positive relationship with your clients, you establish the trust factor with them. You can now enjoy their loyalty developed towards your brand and they have no reason to look anywhere else. It's obvious they will be more inclined to refer your services to their colleagues and friends. This way your sales can increase, and you can easily stay ahead of the competition. The best part of using email database service is, it can be well segmented based on your needs with geography and demography classification.

Customer Satisfaction

Exceeding customers' goals and expectations is something that every marketer desires to. The success of any business is dependent on its capability of meeting their clients' needs. Email acts as a two-way communication channel helping customers in providing important feedback that may enable you in continually improving your service or product.

The Email Database Marketing Services that PioneerMarketers provides is an effective way to communicate with customers and prospects. Globally renowned companies have understood the importance of email database marketing as it helps in attracting new customers while retaining the existing ones. If you are committed to boost your sales and marketing drive, the email database services from PioneerMarketers is your one stop solution.

Friday, 4 November 2016

Content Marketing Trends in the year 2017

As we all know, content marketing is crucially important in many niches and for many business models. Most of the writers know what kind of content they need. In this post we offer an overview of what to expect for 2017 and beyond. Let’s look at the top trends in content marketing to watch out for. The trends we discuss are for both B2C and B2B marketing:

Content marketing
Content marketing 

1) Live streaming will gain popularity: Recorded video will continue gain momentum. Facebook Live, SnapChat and YouTube Live will offer easy-to-use platforms for hosting live product briefings, tutorials, tours, product launch events, and more content.

2) Surge of more email newsletters: Most B2B marketers make use of email newsletters to connect and engage with prospects and share information with clients. 2017 is expected to see more of it. This is because email open rates are going up in certain cases

3) Storytelling, a key part of content marketing: A good story teller can always be good marketer. Audience are now tired of heavy content just for the sake of content. Just blogging or being active on social media will not help. The idea is to effectively engage with your customers and tell them a story.

4) Push advertising will definitely fade away: Push advertising will soon give way to native advertising. Ad blockers and general distaste for unnecessary pop-ups will continue to increase. Customers are finally taking matters into their own hands. On the other hand, advertising and ads aren’t going away, they’ll just evolve with time.

5) Mobile content: This is very vey important aspect to grow your business and drive sales. Make your blog and website easy to read on all mobile platforms. This is because more and more consumers are consuming content on tablets and mobile devices. Everything must be mobile first – design and create content for mobile consumption.

6) The social bug: Organic reach is becoming more and more difficult to achieve. Social channels typically Facebook, has changed its rules, making it difficult to get your content seen naturally. Of you want high visibility, reaching a large section on social media is going to take more advertising budget, or better online marketing.

7) More and more demand for interactive content: White papers and case studies will continue to be ‘hot stuff’ in many markets globally, but most content marketers must come up with ways to create interactive quizzes or presentations that grab their web visitor’s attention.