Wednesday, 29 August 2012

Are you insulated against data decay?




We all know knowledge is power. As a marketer or business owners we keep adding piles of information around our customer. Little do we think of ways to use this information to meaningful usage. The question that marketers need to ask is how this barrage of information can be used to build better relation with customers.

The Seductions of Big Data
Our fascination to build data around each activity has resulted in useless piles of data. Apart from this huge data chunk, it also results in confusion and data mismanagement. 

Data Decay - How to Stop Data Decay?

It's a hot topic that has no easy answers. If you look at the changes in data then you'll understand how well you should update data on a regular basis.

Data changes value at an alarming rate. Check these stats from a recent study:
  • + 60% of b2b contacts change title/job function 
  • + 42% phone number change
  • +37% business e-mail address change
  • + 12% percent of companies moved locations

How to insulate against data decay?

At PioneerMarketers we have a well defined process to update data by verifying data. We use the following process to ensure quality: 
  1. We use current/fresh data as the reference to validate existing records. We use in-house master database to review data and utilize this information to match with existing.
  2. We use email-verification service to verify the accuracy of email address
  3. Finally we tele-verify each contact to ensure that it reaches the right contact. 

Take Command of Data Hygiene
We specialize in fast, accurate data validation and verification service. We are currently having partnerships with data centric organizations to offer data support services and offer all levels of data management services. 

Top Industries we service:
  • Information Technology
  • Healthcare
  • Education
  • Manufacturing

Like to test drive data services? Contact us at 888-400-1602 now and speak to our representative about your data requirement. We'll be happy to give no-obligation quote and turn-around time for your project.


Tuesday, 28 August 2012

Are Marketers Still Being Dillydally About Using Pinterest for Business?


YES, most of them. Here are stats that support my argument.



A whopping 44percent of the marketers say that they do not want to use Pinterest for business. However, big players in the market are venturing Pinterest not to lose out on the option to get business.

Here are snapshots of the Pin boards of top companies using Pinterest for business.

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When really big and happening players are stepping into Pinterest to get luck, why not you?
Go ahead and Pin it up.


Monday, 27 August 2012

Beat Out Your Competitors with the Hot Social Media

The new language of the web audience – Like, Tweet, Share, Pin, etc. You definitely must be acquainted with these if you are already all over the social web. But if you are not, you better buck up for the race. If you are still that marketer who doesn’t give a heck about social media, you can never even dream of having a race with the players with the big players in the market.

Since the rise of the social media in 2005-06, almost every internet user in the world, have becomes so obsessed with social media. Nevertheless that most users started using only for personal use, with the advent of LinkedIn and Facebook pages, social media is being is used even for business purposes.

Email Marketers took the best of social media by featuring it in their email campaigns. This gave pouring fans and followers creating immense credibility and brand name. These fans and followers can be segmented based on B2B and B2C clients based on their behaviors.

These email clients are sent niche content based on their interests which could be tracked based on their activities on the social web.

Now you can follow the same foot prints. Here is what more you can do.
·         Interconnect your email and social campaigns
·         Let your message go viral in the social space through Facebook updates, Tweets, LinkedIn messages, etc.
·         Connect your social activities to your newsletters and other collaterals. (However, do not overdo it)

Social media gives you access to many-to-many communication rather than the traditional one-to-one conversational style.

No Delays Go Social Right Away. 


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If you are totally messed up with your social media or if you are not able to find a way to give your social media a real boost, you can always give us a call on 888-400-1602Our experts would love to help you. Or click here to contact us…


Thursday, 23 August 2012

End-to-End Guide to Database Segmentation


37percent marketers say that employing database segmentation has proven beneficiary to them – Marketing Sherpa. Even after knowing that segmentation is the hottest marketing trand, marketers are backing off due to their Cenephobia(fear of new things or ideas).

If you are one of those marketers who is wavering about this marketing tactic, here’s out end-to-end guide to database segmentation.

Segmentation starts from the content of your marketing messages

Sending the same content to all your contacts is so boring and lame. Don’t you think your writings for prospects and customers should be different? Start crafting unique messges based on your audience.

Prospect… If you are pitching for a procspect, you need to focus on different aspects like branding, establishing credibility and positioning yourself amogst the big players in the market.

Customer… For a customer, you need send uselling messages, emails and educate them on new products or features or services and to keep in touch with them regularly.



Know who buys your products

Who needs your products/services? List out buyers. Though you would get an extensive list, you can drill down based on Job title, industry verticals, geography, etc.

Analyse your buyers’ pain points

To know this, you need to dig more about the buyer personas. You can get this information by conducting surveys. Analyze these and pitch your messages based on these to create an impact.

Observe buyers behavior to get the niche audience

Observe buyers’ product preferences, time taken for the buying cycle, etc. Send targeted messages based on these behaviors.

Though marketers are aware of the issues that might pop due to big clumsy lists, they still ignore ssegmetnation which migh end up losing dollars. Beware that when you are still pondering over this, there are risk takers out there who already started taking advantage of Segmentation. So, stop brooding over and Get Started right away!

Nevertheless that this post explains you everything about segmentation, never forget that we are always here to help you with your marketing issues. Whenever you have something blocking your way to success, give us a call on 888-400-1602.

Tuesday, 14 August 2012

Mobile Marketing Is All Set – It is just your GO.

If you aren’t doing mobile marketing yet, have a look at these numbers. You’ll know why you might need to start mobile channel and reach out to smart phone mobile users.

If you require support services to kick-start mobile marketing, then talk to Liza or Mark for first consultation on mobile marketing services.



Our popular mobile marketing services includes:

  1. Mobile Offer Sourcing and Selection
  2. Traffic Sourcing and Audience Targeting
  3. Campaign Design Campaign Deployment
Apart from these niche services, we support companies with these essential services:

  • Stage 1 - Discovery mode Mobile marketing strategy development 
  • Stage 2 - Creating mobile-optimized email campaign templates 
  • Stage 3 - Testing mobile environment landing pages
  • Stage 4 - Targeted broadcasting, and campaign tracking

PioneerMarketers has a dedicated team to help you understand mobile learning strategies and expand your marketing to niche segment. Contact PioneerMarketers representative today at  ph# 888-400-160 to find out where to begin.


Wednesday, 25 July 2012

Tune Your Database to Create Niche Markets (Part1)

Segmentation is not a new marketing trend; it is a customer-oriented philosophy and is consistent with modern marketing concept. It is an accepted fact that markets are not homogeneous. Consumers differ in their needs and also the manner in which it has to be satisfied. Using the data attained, the consumer market is divided into segments. Data segmentation allows you to communicate with a relevant and targeted message to each segment identified. By segmenting your data, you will be able to identify different levels of your customer database and allow messaging to be tailored and sophisticated to suit your target market.

Are you fretful about…

·         Increasing firm-wide productivity?
·         Increasing revenues from prevailing customers?
·         Getting bang for your marketing buck?
·         Getting better customer satisfaction scores?
·         Developing a consistent understanding of your customer?
·         Understanding customer lifetime worth?
·         Figuring out your most valuable customers?
·         Setting a framework for consistent growth?
·         Focusing on each and every employee’s activity to create customer value?

It is high time you explore your database and make the most of it right now. Let us see how you can do it…


Database – Most valuable marketing asset

To understand the prominence of your database for your marketing, let’s take this example. A husband visits a jewelry store to purchase jewelry for his wife on their wedding anniversary. During this visit, he indicates some of his wife’s general preferences – for example, she prefers white gold, she likes jewelry that integrates opal, and her birthstone. As a sales representative you can also ask him the date of his anniversary. Finally, as a part of the checkout process, you collect his contact information. Once this visit is complete, your database record for this customer includes what he purchased, price of the product, his anniversary date, comments regarding his wife’s general preferences, his contact details, and a date in which you would like to follow-up with the customer.

Why this information?

You can send him an email thanking him for buying from you, and include a discount coupon for future purpose.

·         Request for a feedback
·         You can follow up after a few weeks for occasions like Valentine’s Day
·         Send a personalized email with items his wife would be interested
·         Recommend him special offers based on his previous budgets
·         Keep following and know more about the customer

#1 Tidbit:
Every single customer knocking at your door represents a lifetime of purchases. If you are not making a strenuous effort to stay in touch with the customers once they buy from you and leave the store, you are definitely missing a golden opportunity to market to someone who is already familiar with your offerings.


Tune Your Database to Create Niche Markets (Part2)


Deep inside your million-dollar database are manifold niche markets of intact opportunities. Niche identification–better known as database segmentation, is how you can enhance your sales. Here are 9 different ways to segment your database.



Email
You may think you cannot segment your database if you have only got the email address of your customers. This however is not true, segment your mailing list based on email service providers.

Job Title
Job functions and job titles are critical in most buying processes. After coding each contact’s title, run reports to discover new buyer trends. With so many layoffs and job consolidations, it’s not unusual to find that job roles are expanding. You may find new sales reasons for getting in the door. At the very least, you’ll be able to separate communication methods from one job function to another.

Geography
When capturing opt-in leads, ask for geo-identifier like state or area code. Geo coding allows you to personalize promotions.

Referrals 
Referrals are like a melody. Referral partners tend to be very social and enjoy being in a position to help someone in their network. You must be able to identify these folks to build marketing campaigns that reward their gesture.

Source Code 
How did the customer find you?
By tracking this information, you know where to invest more time and which activities to cut.

Phone Numbers
Phone numbers are a great way to segment your list by location. Organize your database in Excel and sort by phone number, and then determine the contact’s city by looking at the phone number area code.
Networking 
Staying visible costs time and money. Maximize your networking ROI by identifying who you meet where.

Inactive Customers 
Once a quarter, red flag customers who’ve gone silent or you’ve inadvertently ignored. Reach out to them before they go to the dark side, i.e. your competitors.

Email Click-through
Prospects who click on your hyperlinks in your messages are more valuable than those who don’t.

Tune Your Database to Create Niche Markets (Part3)



#2 Tidbit:

It’s AT LEAST five times easier to sell an existing customer than to find a new one. .

Why do this?

Here’s the equation:
Product/Service + Niche Marketing = Higher Level of Sales Conversions.

Segmenting niches allows you to extract contacts and group by similar necessities.
The more focused you are, the more likely it is for you to discover the trends that will help you develop products and services to better meet the specific needs and interests of your existing potential clients.

Segmenting can help you keep your mailing list fresh and engaged. For example, target subscribers who haven’t opened or clicked your e-mails for a while and try to re-engage them.

You now know you can segment your database to get better results. Now let us see how to tap your data for melody.

Despite online technology zooming high, the one best thing that customers expect from marketers is – Value. If you get this right, you have your lyric. Follow these 5P notes to work it out…

Personalized
Conferring to the analytics, with segmentation you can have practically one-to-one communications with customers, on a mass, automated scale. Customize your direct marketing based on your customers’ past purchases.

Pertinent
Customer interaction strength depends on recency and frequency. To build this up, you need real powerful stuff to work. You can produce highly relevant content based on what the customers are interested. You can assign this to online retailers who do it extremely well. Their website generates automatic recommendations based on what the customer has been searching for recently. All this makes up for a pleasurable user experience and often the recommendations are useful. Instead of bombarded with generic offers, the user is presented with products that are much more relevant. Remember too that a lack of interactive data can be just as telling – if nobody’s clicking on the links in your e-mails, your content isn’t relevant to them, it is time to review.

Practical
Marketing across a variety of platforms, including e-mail, website, mobile, and SMS means your customers receive your message on the device(s) they prefer. Enable social media sharing for maximum viral marketing. You can collate data across all of these platforms, helping you assess the effectiveness of each and build very detailed profiles. Set up a preference centre on your website so that customers can choose how often they want to hear from you, on what topics, and via which media (SMS, email, etc.). That way they’ll look forward to your company’s messages and are more likely to act on them.

Powerful
The effectiveness of your e-marketing is so easy to measure and act on immediately, with powerful, detailed, real-time analytics and engagement just a click away. In the past it was all about reporting; now it’s about acting on real-time data, right away. Assess in real time how your latest campaign is being received.

Prompt
Respond to and interact with customers immediately – capitalizing on their interest and increasing conversions. For example, when an online shopper abandons her basket, strike while the iron is hot with a follow-up email to encourage her to return and complete the purchase. Alternatively, when new customers sign up for a service online, as well as receiving a welcome email, the system is triggered to send a series of informative email messages at prescribed intervals.

Your Takeaway
By knowing your customers - their interest, purchase behavior, content reading pattern -you can send them messages that are relevant and targeted. With focused messages, you’re a step closer to that 300+% response rate increase. 

Wednesday, 11 July 2012

Build Email List with Social Media


Build Email List with Social Media

Build Email List With Social Media


Facebook, Twitter, LinkedIn and Pinterest are the most popular social media channels which give access for two-way communication. By now marketers have started using social media communicate with customers. Though they are nor using Social Media as a channel to create prospects.

Turn followers into Customers:

If you have stepped into social web, you ought to have some followers or friends. All you need to do is turn them into Prospects. However, it is not as easy as it sounds. You cannot win a prospect just by commenting or tweeting. On the contrary if you send too many comments or tweets there are chances of being blocked. So the only way to get prospects is posting killer content in the social web in regular intervals or during important events.

Here are few tips that can help you grab prospects:

1.    Create killer content that is worth sharing and post in Facebook, Twitter and other social media sites.
2.    Draft content that isn’t available elsewhere and share the knowledge.
3.    Give away a discount coupons or offer for joining in your mailing list.
4.    Offer gifts to subscribers if they refer you to their friends or circles.
5.    Grab more fans and followers without annoying them with excessive marketing.

Try these tips and you will definitely win great loyal customers and repeat business.

Contact Us

Still not able to cope up with Social web? Let our Social Media Analysts do it for you. Experts at PioneerMarketers do a complete analysis of your brand and social presence and will grab prospects for you.



Monday, 2 July 2012

What Does Email Recipients Want To Read? (Part2)


Don’t write but speak:
It is a mere rumor that business communication should be formal. The value of the content is more important than the style. Your email copy is a dear opportunity that you get to communicate with your recipients. So grab it and utilize it to the max. Write content that is like a breath of fresh air. The readers should feel that you are directly talking to them. So write in second person. Make it conversational and friendly by using ‘You’ and ‘Your’ in your copy and give it an animated feel.

Have a Consistent Brand Tone:
Give your brand a voice. With a consistent tone and vocabulary, create an impression such that recipients identify your brand just by reading the copy. This will help you build a lot a conversational content and win trust which will automatically lead to sales. 

Keep Testing:
In the email copy there are many factors you need to consider for testing. The factors include subject lines, tone, length of the copy, keywords used for calls-to-action, font type and size, bulleted and numbered lists, personalization, etc. The best testing practice followed for email marketing is A/B Split. When you are testing, don’t try to change more than one factor at a time.

Bottom Line:
As mentioned earlier, email is surely a dear opportunity to communicate with your recipients. However, do not exploit the chance. Though you feel like writing lengthy copies, readers would be too busy to read or would be bored by just looking at the copy. So confine your copy to maximum of 300 words. The better the copy, the higher would be the number of readers reading what you’ve written.

You still can’t make your audience read? We can definitely help you with our Content Solutions. Either call us on 888-400-1602 or email us at info@pioneermarketers.biz


What Does Email Recipients Want To Read? (Part1)


Audience is always unpredictable. You never know what they expect to read. You need to get deep into their minds to dig out what words trigger their instincts to buy from you. However, if know what to say but stuck up with how to say it, don’t worry you are not alone. According to Content Marketing Institute, more than 36percent of email marketers say that writing great content is the biggest challenge.

So how do you confront this challenge? Here is a chunk of advice that can help you to create just the right content.

Choose Simplicity over Complexity:
Writing content with complex and high frequency words wouldn’t do any good other than confusing the recipients. Your email should be simple that even a stark recipient can read it. Do not use metaphors or words with more than 4 syllables.



Highlight Benefits over Features:
If you are writing about a product/service, assay the difference between features and benefits. A feature is just the characteristic of a product whereas benefit explains what the recipients gain from the product. Though features are important, it is the benefits that convince the recipient to pull out his wallet and give you his hard earned money to buy it.

Readers don’t read but Scan:
Email recipients have peculiar behavior of scanning the copy rather than reading it completely. So highlight the critical aspects wither by making it bold or using a different font color. Yet, the copy should flow freely without any brakes in between. Readers should not be forced to read your email twice to get the meaning out.

To be continued…

You can get an over-the-phone consulting right now by calling us on 888-400-1602 or email us at info@pioneermarketers.biz


Thursday, 21 June 2012

The Five Untold Secrets for Email Campaign Success (Part 2)


Secrets Continued...



Forget Deadlines

When you don’t have anything interesting to tell your recipients, better skip it rather than sending it just for the sake of it. Most email marketers fail to create incredible emails because they are forced to deliver emails as per their schedule. If you have stringent deadlines and you are forced to write emails in stipulated time without any happening events, your emails will look fluffy and disinteresting. In the contrary, if you have too many things happening all around and you try to stuff in everything into one email, your email will look overloaded with information. Making it obvious, your subject line would also be chock-full. So, keep your emails niche, crisp and relevant. Neither send too frequently nor too rarely. Have a predefined frequency for your campaigns. If you want to launch special campaigns, explain your recipients about in the email.

Steal Good Ideas

Every email holder gets hundreds of emails every day. So check out these emails and pick out the few emails that interests you most and start replicating those emails. However, you need to make it suit your business. If something is working good, make it work better for you. Keep monitoring such emails and you can definitely get hold of great techniques.

Test Everything

OMG! That URL is broken link or the wrong link. The image isn’t appearing in the email. These are a few jinx in any email. Yet you cannot afford to miss these when you are sending out campaigns to thousands of recipients. Doing once might not prove a much of loss. But imagine this happening always to your emails and worse to this you just let it go? You will find your opt-out rate shooting to the skies. Avoid these mishaps by just running testing your emails. The best way to test your email is by sending it to your email ID. Test it with all the major email clients like Gmail, Yahoo, AOL, etc. Checking once wouldn’t do. Double check every tiny aspect in your email. 

If you are still not satisfied with your email campaign results, PioneerMarketers can help you with the Email Campaign service. You can start your email campaigns right today. Call us on 888-400-1602 or email us at info@pioneermarketers.biz

Wednesday, 20 June 2012

The Five Untold Secrets for Email Campaign Success (Part1)




You are head over heels about email marketing. You must have sweat out reading innumerable articles and newsletters for tips and tricks that can give you an astounding email campaign success. But you are worth more!

Email Marketing is like an ocean that gets updated every now with new currents flowing in. But for assiduous marketers like you it would be tough to cut through these currents. Here are five secrets untold till date that would prove handy to you in plight.

Change the Substance

Emails not happening? Might be due to outdated email subject lines. Stop your ongoing email campaign launches and review all your email you have sent till now. Look at all the tracking results of all your emails and apprehend the audience’s pulse.
You need to step into the recipients’ shoes to assess their behavior. Just take a glance at your inbox. Do you find any emails that you never open? I know you would find a pile of it. You don’t open those emails for two reasons. Either the subject line is too irrelevant to you or it does not explain what in it for you. So now you know how to and how not to craft email subject lines.

The next thing is the take away in the email. The substance in the email should withhold the promise of your subject line. This means the entire substance of the email has to be changed. Keep experimenting with new approaches and track the results. Do this until you find a miraculous change in your results.

Don’t Just Sell. But Sell…

Does all your emails in the campaign have just “Click to buy it now” sort of calls-to-action? Well marketing is not just about selling. Give readers options apart from buying. Give them additional resources that add value to your brand. However do not distract from your actual business. The offers should enhance your brand and should convince them to build a relationship with you. Give them something for free. Even if they aren’t in need of the offer, they would be pleased to forward to their friends or family. Dig deeper into your audience’s behavior to know what offers ignite them. 

To be continued...

Monday, 18 June 2012

Website Analytics Tools – Free vs. Paid


We must always go for the best. Do not compromise on quality. Reject if it is not the best — not only the best in India, but globally” 

– Dhirubhai Ambani (Indian Industrialist, Founder of Reliance Industries)

As the above saying goes, if you want the best outcome from your business, opt for the best people who can deliver you the best results. This is a globally proven logic that applies to anything, be it even the tools you choose for your business.  So it applies even to the web analytics tools you choose to analyze your websites.

What is the note-worthy difference between the paid and the free web analytics tool?
It is not the tool that makes the difference but the features. Though the tool remains the same, the features that come along with the paid site analytics version, gives you access to more statistics. With the help of these, you can actually make changes in your website that can bring about a drastic change in your traffic patterns.

But, when does ‘paid’ web analytics tool prove fruitful to you? When you have huge volumes of site traffic i.e. at least thousands and the traffic flow is steady. So if your website satisfies this, you can definitely purchase a paid version of web analytics tools.

With the website analytics paid version, you can get niche information like the keywords that drives more traffic to your site. Based on this info, you can make your website the way you want to. You can keep yourself up-to-date with the market trends by following the analytics. The updates of the search engines can be tracked and likewise the changes can be made to the site content.

So when you are in a search for Website Analytics services, make it a sure-point that you check on all the features that are offered by the service provider. Choose your tool based on the features that can prove most apt for your website and help you drive in voracious traffic.

PioneerMarketers is one such place where you can get the best suitable web analytics services. At PioneerMarketers, you can get customizable tools, designed just for your requirements. Remember the saying stated in the beginning, we stand as a pioneer in providing marketing services, hence PioneerMarketers can be stated as the best option you can get in the market.