tag:blogger.com,1999:blog-39885065314972733742024-03-20T04:30:19.702-07:00PioneerMarketersPioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.comBlogger40125tag:blogger.com,1999:blog-3988506531497273374.post-31881217574236352532017-01-06T01:11:00.001-08:002017-01-06T01:53:41.828-08:00Ways to Improve Your Email Marketing in 2017<div dir="ltr" style="text-align: left;" trbidi="on">
We all know email marketing is a powerful channel to engage your audience with content and to nurture your leads. This blogpost will give you strategies you should start implementing to keep yourself ahead in 2017 and in the years to come.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><img alt="Email Marketing " border="0" height="174" src="https://3.bp.blogspot.com/-5yI6URBSN3A/WG9o9scpOFI/AAAAAAAAASE/1srkYzL7vMcfJEFzVI-8kLKc40oA_BxCgCLcB/s320/Email-Marketing.jpg" title="Email Marketing " width="320" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Email Marketing </td></tr>
</tbody></table>
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<ul style="text-align: left;">
<li><b>Email those who want to hear from you</b></li>
</ul>
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If you have email lists with little engagement activity, please stop sending emails to them. Whenever you send to a list with low engagement rate, it hampers your domain reputation and your chances of connecting with potential customers.<br />
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When you receive bulk of emails from brands you don't like to <a href="http://pioneermarketersbiz.blogspot.in/2016/12/tips-to-keep-readers-glued-to-your_12.html" target="_blank">engage </a>with is most likely tiresome. You must empathize with your subscribers and send them what they are likely to read and respond to.<br />
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<li><b>Set goal for each email before you send</b></li>
</ul>
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If you don't set a goal before sending out an email, the recipient too won't know what the goal is. Defining a goal for your email can define your success. Goals for your emails could include filling out a contact form for a gated content offer to provide your team with relevant information about their organization, giving them promo-code for making a purchase on your website. Try giving your recipients messages, such as calls-to-action and links in text, so they have multiple ways to achieve your goal. Try experimenting with your email content as everyone's behaviour is different.<br />
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<li><b>Personalization and testing your emails</b></li>
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Email personalization can work wonders. For instance, the emails with the recipients' first names in the subject lines had higher Click Through Rates (CTR) than emails that didn't. Stick to basics when personalizing your emails. Personalize according to recipient names and company names. Start with a "Dear Customer" or "Dear First Name" email and always test every email to make sure you're sending to the right people.<br />
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<li><b>Send emails from personalized account</b></li>
</ul>
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Refrain from sending emails from a "noreply" email account. On your end too personalization works. Boost your engagement levels by personalizing the "from" email address to drive more replies from subscribers to a real person instead of "noreply@XXXcompany.com."<br />
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<li><b>Try sending emails on different days of the week</b></li>
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Try not to send emails on Tuesdays. This is because Tuesdays, Wednesdays, and Thursdays are the most popular days to send email. As a result, the inbox is oversaturated with messages that might be overwhelming your subscribers. Mondays and Fridays are the best days to send emails. Those emails that have calls-to-action perform well on Saturdays. Hence sending an email on a Saturday is not at all a bad idea.<br />
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<li><b>Engage with contacts that've submitted forms and shown interest</b></li>
</ul>
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People who are showing their interest by filling out the form page and providing their email address, their engagement rates are higher than cold contacts you've extracted from a list. It is clear they want to hear from you and chose to engage with you.<br />
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<li><b>Get to the problem</b></li>
</ul>
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If people are unsubscribing you, try to identify the potential cause. Send fewer emails to subscribers who aren't engaging as much. If people are not opening your emails, figure out what's going wrong. It clearly shows you're missing the expectations of your recipients and that you should prepare for the worse to come. If people mark you as spam, that moment itself stop sending email and identify the source of the complaints.<br />
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Take advantage of the ease and effectiveness of email marketing with targeted <a href="http://www.pioneermarketers.biz/email-list/" target="_blank">email lists</a> from PioneerMarketers. Being a trusted email provider, we assure to give you high yielding result. Purchase our mailing lists for targeted marketing and specialty lists.<br />
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com3tag:blogger.com,1999:blog-3988506531497273374.post-77377660038184511542016-12-12T20:51:00.000-08:002016-12-12T20:51:00.619-08:00Tips to keep readers glued to your content<div dir="ltr" style="text-align: left;" trbidi="on">
Let me first ask you this! So far how many blogs or articles you think you've read on topics such as creating better headlines, writing a catchy piece, opening paragraph and much more?<br />
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I am sure a ton of them! Smart marketers after all know those are all valuable lessons. But please don't assume that copywriting techniques can only improve your content. Content can go beyond crafting headlines and subheads.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><img alt="Copywriting " border="0" height="213" src="https://4.bp.blogspot.com/-jIbkSu5viF4/WE985BQnjgI/AAAAAAAAAR0/rWJobVKZVl0eQrfTvZdYpAoSwtCy214lwCLcB/s320/Copywriting.jpg" title="Copywriting " width="320" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Copywriting </td></tr>
</tbody></table>
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We will talk about some lesser-known copywriting tactics designed to not only grab your audience's attention, but help them understand and incorporate every single word.<br />
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<b>Qualify your readers </b><br />
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I am so sure you would have heard this a million times "If you're marketing to everyone, you're marketing to none." A lot of bloggers particularly those writing for multiple personas, often get misled when qualifying their readers for specific types of content. This implies they are not able to identify who the content is for.<br />
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Why's it important to do this?<br />
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There are two reasons:<br />
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By clearly identifying the audience and content, you'll create a stronger bond with your target audience. They are more likely to keep themselves glued to reading if they feel confident that what you are saying will meet their needs. If the content is relevant, the audience will be more inclined to consume it. It's not that difficult to quality your audience, you see!<br />
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<b>Understand your reader's pain </b><br />
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As copywriting legend Dan Kennedy put it, "… people are more likely to act to avoid pain than to get gain."<br />
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Hence try to identify the reader's problem and stir up all the painful emotions connected with the problem and give them a solution. It will give you a way to craft targeted, emotional copies pulling in the right target audience.<br />
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Today, a lot of content marketers are great at bringing up the real problem and delivering the solution. What is often overlooked is the agitation part.<br />
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How do you "agitate?"<br />
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It's simple! Instead of jumping right into the solution, try painting a picture that shows the full consequences of your reader's problem. Explain why they should read the content and how will it benefit them in the long run.<br />
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<b>Keep them engaged </b><br />
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For every writer there comes a time when he/ she is bound to have a few slow spots in their content and when the reader's attention might wane a bit. This is because the moment that your pace "lets up" in your writing, there's a chance that your reader will get distracted and abandon your blog post. And may be forever! Don't worry there are ways to fix this.<br />
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Always keep the "seeds of curiosity," and give your readers an incentive to keep reading.<br />
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One effective way is to add a short line at the end of a paragraph that entices the reader to continue on to the next para. Use phrases such as, let me explain, stay with me, read more to find, and so on.<br />
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Or you can take a subtle approach such as ending with a question. This encourages folks to keep reading because when we come across a question, we naturally want to know the answer.<br />
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At PioneerMarketers, we exactly know who our audience is and hence we customize all our <a href="http://www.pioneermarketers.biz/email-list/business-list-directory" target="_blank">email lists</a> to live up to the expectation of our clients. <br />
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-12565276329022350222016-12-05T04:09:00.000-08:002016-12-05T04:11:20.022-08:00How to make blogging regularly easy <div dir="ltr" style="text-align: left;" trbidi="on">
I recently made a new goal to write more, at least writing one blog post a once in week. More and more brands are now trying to catch on to how important blogging is. I thought I'd share some of the hurdles my clients and I sometimes face when it comes to blogging on a regular basis, as well as tips and tools to make it easier. If you are running short of ideas, make use of the tools that will highlight here and your post will seem to flow. The title, the headers, and everything else will just come out easily. I am listing some of the most useful tools to use for brainstorming:<br />
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Quora<br />
Answer The Public<br />
My Google Analytics data<br />
My Google Webmaster Tools<br />
Portent Idea Generator<br />
UberSuggest<br />
Hubspot Blog Topic Generator<br />
BuzzSumo<br />
MuckRack<br />
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<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><img alt="Blogging " border="0" height="213" src="https://4.bp.blogspot.com/-8Igpq03P3C4/WEVYB1fQqeI/AAAAAAAAARk/pZs0QvG_zFE1Gq_2BMQPJkl7QlC9_BnrgCLcB/s320/Top-view-of-hands-and-keywords.jpg" title="Blogging " width="320" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Blogging</td></tr>
</tbody></table>
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Sometimes by simply just recapping industry news, sharing infographics, or doing roundups of industry blogs or books can help you get amazing ideas.<br />
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<b>Grasp of grammar</b><br />
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There are some good tools such as Microsoft Word or autocorrect in Skype and Chrome that make it super easy to minimize spelling mistakes or grammar errors. However, just because someone has these tools available, it doesn't mean that they are necessarily good in writing. Not everyone is a blessed skilled writer, and to be able to write for several different industries, business verticals or in-depth for specific sectors is something that takes a lot of time to pick up.<br />
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Whether you are hiring out or assigning blog post creation to someone in your team, it is mandatory to know the basic rules of grammar and spelling. Riddling your content with typos or malformed sentences regularly is a direct reflection of your company and your brand, no matter who is writing it. It usually takes time to write coherent, mostly error-free content.<br />
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A writer can try running their content through three places:<br />
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<b>HemingwayApp:</b> A free tool, this is a brutal app and can rip you apart. But it does point out things you might not have noticed, for instance, passive sentences.<br />
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<b>Grammarly: </b>Free chrome that corrects grammar in emails and other text fields (such as WordPress text editor and so on). One can buy the membership to check your content in-browser, like Hemingway.<br />
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<b>CopyScape</b>: I run my employees' content and other content writer's work) through CopyScape to check for plagiarism and it is a paid tool.<br />
<b><br /></b> <b>Knowledge of best Web practices</b><br />
Sometimes many good companies don't think about one important skill when shaping their strategy for writing blog posts is cross-training in aspects of the written word unique to the internet. Basic knowledge of HTML can help writers learn things like how to write while aligning images, writing effective alt text, and making sure there aren't unnecessary tags.<br />
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One must attribute proper image sourcing because the absence of proper attribution, websites that post content (no matter who has written) with badly sourced images can get you fined thousands of dollars. You can avoid by using some of these free image sources (or a stock photo membership):<br />
Pixabay<br />
Canva<br />
Unsplash<br />
Photopin (ensure use the code they give for proper attribution)<br />
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If all else seems to be failing, I sometimes also insert tweets, Facebook posts, in lieu of additional images for posts. As a result, my post gets more interactive and engaging.<br />
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Learn more about my <a href="http://pioneermarketersbiz.blogspot.in/2016/10/ways-to-market-your-content-effectively.html" target="_blank">content strategy plan</a> and completely transform your business. PioneerMarketers is a global service provider of top selling B2C and <a href="http://www.pioneermarketers.biz/email-list/business-list-directory" target="_blank">B2B email lists</a> fulfilling all your data needs.<br />
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com2tag:blogger.com,1999:blog-3988506531497273374.post-20508466622227831712016-11-21T02:37:00.000-08:002016-11-21T03:42:26.278-08:00Quick Tips to Attract New Subscribers<div dir="ltr" style="text-align: left;" trbidi="on">
Before your subscribers ever get an email from your company/brand, they have to opt into your list. And the challenge is, how do you convince them to take that initial step?<br />
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Similar to building and establishing any new relationship, you first have to start a conversation - and that begins on your website. So we are today sharing the key insights on how to kick start building a new relationship with your client setting the right tone.<br />
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<b>Find the right form style </b><br />
<b><br /></b> We have recently concluded a research that shows the most effective display forms to learn which performs better. Let's look at each of the display type:<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="Newsletter Subscription " border="0" height="320" src="https://2.bp.blogspot.com/-U4BjEJYSx98/WDLPCO5m63I/AAAAAAAAARQ/GO4W90igYHcsYTo01kEjv2Nc8J7vfzwpQCLcB/s320/Subscribe-To-Newsletters.jpg" title="Newsletter Subscription " width="320" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Newsletter Subscription </td></tr>
</tbody></table>
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<ul style="text-align: left;">
<li><b>Pop-up</b>: Sometimes referred to as a lightbox, this display type often appears at the centre of a website or shows up as 'flies out' in the corner.</li>
<li><b>Bar</b>: Perhaps the most common is bar display type. It is a full-width bar that typically comes either at the top or bottom of your website.</li>
<li><b>Banner</b>: This mostly appears at the top or bottom of a site and is a more subtle reaction. It starts in a 'hidden' state unless triggered and then rolls into sight. </li>
</ul>
Based on search behaviour and user interaction, the banner outperforms both the pop-up and email bar. It is probable that due to so many pop ups, visitors may feel bombarded or overlook an email bar. However, the banner display seems to strike a happy medium between the two.<br />
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<b>Striking a strategic placement</b><br />
<b><br /></b> Strategic positioning of the display type is not just important but absolutely necessary. The sign up showcases the banner style, and they can up the game even more by strategically positioning it on website.<br />
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Announcing or introducing something new through display ads can yield great results. Many people may sign up for the first time, click through an ad, and land on the new page. Here form page and sign up (Call To Action) can play a big role. The concerned team will immediately identify the person by sending data and content after signing up.<br />
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<b>Use a compelling lead magnet</b><br />
<b><br /></b> At times the subscribers ask for a lot of information right out the gate. One can incentivize by providing that information by promising lots of great goodies and giving membership into an exclusive club.<br />
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Additionally, by making a lot of the form fields optional, one can allow people to only provide the information they are comfortable sharing.<br />
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To encourage sign ups, using a lead magnet, such as a discount or exclusive content that can attract many more subscribers. New subscribers are more likely to give you the information you want such as their name and email address, and other things that will help you learn more about them.<br />
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<a href="http://www.pioneermarketers.biz/" target="_blank">PioneerMarketers</a> has been helping businesses of all sizes reach out to their customer base and prospects by utilizing digital marketing and quality sales leads. We have been able to develop <span id="goog_1344705028"></span><span id="goog_1344705029"></span><a href="https://www.blogger.com/"></a>a state-of-the-art <a href="http://www.pioneermarketers.biz/email-list/" target="_blank">email lists</a> that offers unlimited access to the world's largest online database of business and consumer contacts at an unbeatable price.<br />
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-15257314895850844652016-11-10T01:39:00.002-08:002016-11-17T00:05:09.801-08:00Why Building an Email Database is so Important <div dir="ltr" style="text-align: left;" trbidi="on">
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In the current times, the competition among businesses is rising. The need of the hour is to put in place strategies to always be ahead of the competition. And to achieve this, perhaps one of the most effective ways is to deploy the email database service. Returns of email database marketing are many.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="Email Database Marketing " border="0" height="180" src="https://3.bp.blogspot.com/-09cemZN-K5w/WCv_KBqp41I/AAAAAAAAARA/vPVOsNTuTcAdDa5O9SBLRDbvESSsK7I4ACLcB/s320/Email-Database-Marketing.jpg" title="Email Database Marketing " width="320" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Email Database Marketing </td></tr>
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Let's look into some of them:<br />
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<b>Improved ROI</b><br />
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Whether you are building your own database or acquiring it on rent, rolling out marketing activities with email database list will help you maximize return on investment. Today there is no other form of marketing channel that can deliver better response rates.<br />
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<b>Boost Revenues from Sales</b><br />
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Unlike other forms of popular marketing that follow hit and miss techniques, <a href="http://www.pioneermarketers.biz/email-lists" target="_blank" title="email marketing database">email marketing database</a> provides full and direct access to existing and potential customers. A well-segmented and properly organized email database is definitely a better way for boosting sales without risking budget as it appeals to consumers who have already chosen to receive marketing information (collaterals) from you.<br />
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It is easy to identify their demographics and preferences, and customize your messages accordingly and target specific consumers who are receptive to them.<br />
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<b>The Lifetime of Consumers' Increase </b><br />
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The value of email database is tremendous. It stimulates brand loyalty as the <a href="http://pioneermarketersbiz.blogspot.com/2016/10/email-marketing-what-is-it-all-about.html" title="Email Marketing: What Is It All About">email marketing</a> allows you to build a one-to-one relationship with your consumers. With this, you are better prepared for keeping them hooked on your messages. The more they will spend time on gathering information on your products and services, the longer they are exposed to your website.<br />
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<b>Brand Awareness</b><br />
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A robust email marketing list helps you to connect with your customers and stimulate brand recognition, which in turn results in the generation of brand awareness. Since email can be highly personalized, the process of brand awareness can be achieved far more efficiently in terms of cost and time. By utilizing the <a href="http://www.pioneermarketers.biz/email-appending" target="_blank" title="data appending services">data appending services</a> you can also append the missing information in your contact list.<br />
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<b>Customer Reach</b><br />
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An email can become viral as it can be easily passed from one person to another in a matter of seconds. And as such your email database is not a static entity. The nature of email is dynamic and has the potential to expand with time. When you are channelizing your marketing efforts in an appropriate manner, your sales will be reflecting on the growing database. The email database in actuality does not only act as an asset, but it also acts as an investment for your business.<br />
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<b>Gain Competitive Edge</b><br />
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Once you have built a positive relationship with your clients, you establish the trust factor with them. You can now enjoy their loyalty developed towards your brand and they have no reason to look anywhere else. It's obvious they will be more inclined to refer your services to their colleagues and friends. This way your sales can increase, and you can easily stay ahead of the competition. The best part of using email database service is, it can be well segmented based on your needs with geography and demography classification.<br />
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<b>Customer Satisfaction</b><br />
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Exceeding customers' goals and expectations is something that every marketer desires to. The success of any business is dependent on its capability of meeting their clients' needs. Email acts as a two-way communication channel helping customers in providing important feedback that may enable you in continually improving your service or product.<br />
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The Email Database Marketing Services that PioneerMarketers provides is an effective way to communicate with customers and prospects. Globally renowned companies have understood the importance of email database marketing as it helps in attracting new customers while retaining the existing ones. If you are committed to boost your sales and marketing drive, the email database services from <a href="http://www.pioneermarketers.biz/" target="_blank" title="PioneerMarketers">PioneerMarketers</a> is your one stop solution.<br />
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com1tag:blogger.com,1999:blog-3988506531497273374.post-84818454890503575142016-11-04T05:16:00.003-07:002016-11-04T05:16:30.883-07:00Content Marketing Trends in the year 2017<div dir="ltr" style="text-align: left;" trbidi="on">
As we all know, content marketing is crucially important in many niches and for many business models. Most of the writers know what kind of content they need. In this post we offer an overview of what to expect for 2017 and beyond. Let’s look at the top trends in content marketing to watch out for. The trends we discuss are for both B2C and B2B marketing:<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-6fj21EToBa8/WBx7-D4VwfI/AAAAAAAAAQE/cwgTzKAUa2Y0bauNtBATSA97gqXo5ZPMwCLcB/s1600/shutterstock_401399095.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content marketing " border="0" height="220" src="https://4.bp.blogspot.com/-6fj21EToBa8/WBx7-D4VwfI/AAAAAAAAAQE/cwgTzKAUa2Y0bauNtBATSA97gqXo5ZPMwCLcB/s320/shutterstock_401399095.jpg" title="Content marketing " width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Content marketing </td></tr>
</tbody></table>
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<b>1) Live streaming will gain popularity:</b> Recorded video will continue gain momentum. Facebook Live, SnapChat and YouTube Live will offer easy-to-use platforms for hosting live product briefings, tutorials, tours, product launch events, and more content.<br />
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<b>2) Surge of more email newsletters: </b>Most B2B marketers make use of email newsletters to connect and engage with prospects and share information with clients. 2017 is expected to see more of it. This is because email open rates are going up in certain cases<br />
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<b>3) Storytelling, a key part of content marketing: </b>A good story teller can always be good marketer. Audience are now tired of heavy content just for the sake of content. Just blogging or being active on social media will not help. The idea is to effectively engage with your customers and tell them a story.<br />
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<b>4) Push advertising will definitely fade away: </b>Push advertising will soon give way to native advertising. Ad blockers and general distaste for unnecessary pop-ups will continue to increase. Customers are finally taking matters into their own hands. On the other hand, advertising and ads aren’t going away, they’ll just evolve with time.<br />
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<b>5) Mobile content:</b> This is very vey important aspect to grow your business and drive sales. Make your blog and website easy to read on all mobile platforms. This is because more and more consumers are consuming content on tablets and mobile devices. Everything must be mobile first – design and create content for mobile consumption.<br />
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<b>6) The social bug:</b> Organic reach is becoming more and more difficult to achieve. Social channels typically Facebook, has changed its rules, making it difficult to get your content seen naturally. Of you want high visibility, reaching a large section on social media is going to take more advertising budget, or better online marketing.<br />
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<b>7) More and more demand for interactive content: </b>White papers and case studies will continue to be ‘hot stuff’ in many markets globally, but most content marketers must come up with ways to create interactive quizzes or presentations that grab their web visitor’s attention.<br />
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com1tag:blogger.com,1999:blog-3988506531497273374.post-43124722278830087082016-10-17T03:50:00.001-07:002016-10-18T02:35:44.391-07:00Ways to market your content effectively<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "verdana" , sans-serif; text-align: left;">As we all know, inbound marketing addresses content creation, but one should not create content without figuring out who you’re marketing (target audience) to and how you will market to them effectively. If you overlook these initial steps to ensure your content reaches the right set of audience, your content will not be successful. So if your content is placed on your website and not getting too many downloads or leads, there is certainly some problem with you promotion strategies. That being said, we are sharing </span><b style="font-family: Verdana, sans-serif; text-align: left;">useful ways to</b><span style="font-family: "verdana" , sans-serif; text-align: left;"> </span><b style="font-family: Verdana, sans-serif; text-align: left;">market your content,</b><span style="font-family: "verdana" , sans-serif; text-align: left;"> be it ebook, PPT, whitepaper, guide and so on:</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>1) To advertise your content offer, create a PPC campaign</b></span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">Not only PPC is a great way to promote your company and its line of business, you can also set up a campaign to promote your content offer. It will boost visibility and downloads while providing vital information to searchers.</span><br />
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<span style="font-family: "verdana" , sans-serif; text-align: justify;"><br /></span> <span style="font-family: "verdana" , sans-serif; text-align: justify;">For instance, if I search for home remodeling, and I get to see a list of local companies trying to promote themselves. But if I have never heard of these companies, I will not be able to take a decision as to which home remodeling company is right for me?</span><span style="font-family: "verdana" , sans-serif; font-size: x-small;"></span><br />
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<span style="font-family: "verdana" , sans-serif;">Here’s when a content offer based PPC ad can play a significant role. If you’re advertising an ebook with a title named “How to Get the Best Home Remodeling Organization that suits your Timeline and Budget”. This will certainly stand out against the other ads and search results as it directly helps solve my problem. PPC ad will probably get the click and boost conversion.</span></div>
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<span style="font-family: "verdana" , sans-serif;">Another great way to get your content offer on relevant websites is display ads. With display ads, you can choose the websites that you want your ad to pop up. This way, visitors who are browsing a popular website that you chose, can find your related content offer.</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>2) Guest blogging on popular websites</b></span></div>
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<span style="font-family: "verdana" , sans-serif;">Some of the popular websites try to provide solutions to predominant problems that their readership is experiencing for a while. It is important to understand your buyer’s persona and the source from where do they get information. Once you get a clear picture of the websites your buyer persona is reading, see if these websites provide the platform for industry leaders to guest blog.</span></div>
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<span style="font-family: "verdana" , sans-serif;">After getting the approval for guest blogging, you can write your articles, keeping them educational and without self-promoting. Always keep this in mind, you’re trying to help the reader solve a problem with your expertise and industry knowledge. Later, you can use your ebook as a next step call to action when the reader has finished the article and wants more information, your content offer is ready!</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>3) Email marketing is a great way to promote the ebook</b></span></div>
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<span style="font-family: "verdana" , sans-serif;">If you have a set of clients or prospects who have already expressed interest in similar content offers, or those who have identified certain problems and they need some concrete resolution, let them know about your new content offer!</span></div>
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<span style="font-family: "verdana" , sans-serif;">Come up with actions on your contact form such as,</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>Generate more leads</b></span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>Rank higher on Google</b></span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>Grow our web presence</b></span></div>
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<span style="font-family: "verdana" , sans-serif;">Once you know a visitor is looking out for ways to rank higher on Google, you can create an e-book around the topic they are looking for. You must be consistent in blogging that brings visitors back to your website. You can also email your blog to the section of people you’re targeting.</span></div>
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<span style="font-family: "verdana" , sans-serif;">When sending emails, try to keep it educational and try to help a segmented list of your contacts as your engagement level will be higher and your success will not be diminished.</span></div>
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<b style="font-family: verdana, sans-serif;">4) Connect with niche audience on social media</b><br />
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<span style="font-family: "verdana" , sans-serif;">Keep an eye on Twitter and LinkedIn for users that have been sharing similar content to what you have created. You can see who is getting the biggest reach in terms of likes and retweets by searching similar terms.</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>5) Reach out to industry influencers for getting their leadership approach</b></span></div>
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<span style="font-family: "verdana" , sans-serif;">Industry influencers have two main business goals. First, to find relevant articles and share it with their fan base and to increase their reach. Hence, you can give them great content to share with their following and by increasing their reach just through a link or a quote in your content offer.</span></div>
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<span style="font-family: "verdana" , sans-serif;">It works better if you give them an incentive to share your content offer. For instance, ask them for a quote that you can incorporate into your content (offer) or link it to another article they have previously written.</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>6) Look for other linking opportunities</b></span></div>
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<span style="font-family: "verdana" , sans-serif;">Using tools such as AHREFs, you can actually get to see other websites who have linked to content like yours. You can reach out to them with your content offer link and see if they are willing to include a link to your resource. This is most helpful when you come across a broken link that your new link can replace.</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>7) Repurpose your content in different ways</b></span></div>
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<span style="font-family: "verdana" , sans-serif;">By having multiple formats of your content, you have better chances of reaching a greater audience. Content can come in different ways such as a blog, an article, an infographic, snippets, videos, PPTs and much more. Infographic for instance, is great to share on social platforms, particularly Pinterest, because of its visual appeal.</span></div>
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<span style="font-family: "verdana" , sans-serif;">Make use of these brilliant marketing tips and put in some extra effort to take a content offer from zero to hero.</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>About the author:</b></span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span> <span style="font-family: "verdana" , sans-serif;">Marilyn Lyons is a veteran search, content and social marketer, and blogger at PioneerMarketers. Over the past one decade, Marilyn has successfully developed and implemented online marketing tactics and has worked with some of the world’s biggest brands. Her focus is to drive traffic and implement strategies for conversion campaigns for more than 100+ plus business of all sizes. In this blog, she is sharing some useful insights on <b><span style="color: red;">how to market your content effectively</span></b> to continually improve and maintain the quality of B2B email contact database. Over the years, she has been adding a number of B2C data cards to help you reach your niche target audience, the latest one being the <a href="http://www.pioneermarketers.biz/email-list/animal-food-manufacturers-decision-makers-email-list" target="_blank">Animal Food Manufacturers Email List</a>. She enjoys working with a variety of entrepreneurs and small businesses in the USA and UK region. </span></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com2tag:blogger.com,1999:blog-3988506531497273374.post-65375387681559162032016-10-11T03:28:00.000-07:002016-10-17T04:19:23.679-07:00Demand Generation: To Make Your Business Stay in Demand Always<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-family: "verdana" , sans-serif; font-size: 13px; line-height: 14px;">Some people mistake demand generation for lead generation, and consider it just good enough to fetch leads. Actually, it’s much more than that. Demand generation can be considered as the marriage of sales process and structured marketing programs coupled with lead management initiatives. It is a systematic process that incorporates targeted marketing practices to create awareness and interest in a company’s products and services.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">One of the most vital components of demand generation is creating awareness, which involves multiple facets of marketing and needs continued efforts. Depending on the company size and complexity of sale, demand generation may include one or all of the following:<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><a href="http://www.pioneermarketers.biz/index.php" target="_blank">PioneerMarketers</a> is one among the various organizations offering demand generation services. It employs latest <a href="http://www.pioneermarketers.biz/demand-generation.php" target="_blank">demand generation techniques</a> to create foolproof strategies for business and help clients achieve superior business results.<o:p></o:p></span></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-31700701695951139942016-10-10T05:56:00.000-07:002016-10-13T05:00:46.377-07:00Online Reputation Management<div dir="ltr" style="text-align: left;" trbidi="on">
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Today with easy access to internet, one can get to know or post many things good & bad about you and your brand. Even if you don't see anything spoken bad today that doesn’t it cannot happen tomorrow. </div>
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Not everyone associated with your company will be happy with your brand. Similarly, all your customers cannot be happy with your products and services or maybe they are too upset or angry. With social media it takes fraction of seconds for an unhappy customer or employee to talk bad about your brand. Worst, it then appears on search engines like Google and can be viewed by your prospects, business partners, stock holders, journalists. Sadly, it takes a lot to clear that tarnished brand image. </div>
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Online reputation management is the process of handling your brand’s reputation online. There are companies providing this service. You can get in touch with them. These professionals take care of all the bad words spreading in the webosphere about you. Online brand reputation management in general has these steps:</div>
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<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; text-align: justify;">Assessing the problem</li>
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<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; text-align: justify;">Creating positive buzz about your brand</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; text-align: justify;">Starting positive conversation on social networking sites</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; text-align: justify;">Posting positive comments and USPs about your brand to surpass the bad comments appearing on search engines</li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; text-align: justify;">Monitoring brand’s rank on search engines and ensure negative publicity to appear at least after top 20 search results</li>
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<a href="http://www.pioneermarketers.biz/index.php" target="_blank">PioneerMarketers</a> offers online reputation management services that help you build a strong online presence. With our strategic planning and implementation, you can create a positive impact on your target audience and maintain it. To know more about this, you can talk to us.</div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-59052870479037146802016-10-04T04:11:00.000-07:002016-10-12T04:21:29.876-07:00Email Marketing: What Is It All About<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Email marketing is used by big, small and medium sized companies to promote their business among potential clients as a direct marketing tool. The customers can be existing clients of the company, or some new prospective buyers. </span><br />
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<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">In general, bulk mail is an identical message sent to each recipient present in the email list, using some special software. However, one may personalize the message for each client by creating mailing list that groups the subscribers based on their individual interests or preferences. Email marketing method, also known as ‘mass email marketing’, is largely explored by online entrepreneurs to generate web traffic. </span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Progressing with the successive campaigns and zeroing on the probable buyers, eventually results in increased web traffic and in turn sales. Going down the line, one gets a list of repeat clients that can be tapped each time a new product or service is offered. These clients begin to trust you and your product, and do not shy away from trying out innovative products; moreover they recommend it further to their acquaintances. This forms a chain of buyers, which shoots up the sale and brings welcome revenues for the companies. </span></div>
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<span style="color: red; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><a href="http://www.pioneermarketers.biz/index.php" target="_blank">PioneerMarketers</a></span><span closure_uid_z8bgjy="121" style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> provides people with <a href="http://www.pioneermarketers.biz/" target="_blank">business lists</a> for running online promotional campaigns for email marketing. The mailing lists are verified by experts and highly targeted, and help people reach business prospects with ease.</span></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com3tag:blogger.com,1999:blog-3988506531497273374.post-92091008229907316472016-09-30T22:06:00.000-07:002016-10-16T20:55:40.304-07:00What is Context-based Lead Nurturing?<div dir="ltr" style="text-align: left;" trbidi="on">
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The goal behind every marketing strategy is to make sales happen – Selling to either new or existing customer. Lead nurturing is no different. Ideally, a lead nurturing program is done for brand or product awareness, educating prospects/customers industry best practices, etc. The ultimate goal however is to make the prospect/customer buy your product/service.</div>
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It is thus very important you should emphasize on contextual lead nurturing – Nurturing prospects/customers based on their initial activities/conversation with you. Broadly, contextual lead nurturing demands from you</div>
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<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; text-align: justify;">How did this lead come in to your lead nurturing list – Free Sample Trial form, Downloaded a whitepaper, responded to your initial emails.</li>
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People who have signed up for a free sample don’t need to be educated about your product, rather they expect some offers/discounts related emails from you. These people are closer to the sales cycle. Similarly, people who have signed up for a webinar or tradeshows are interested in your products and services. They expect more education/informative email and documents in support of your products/services. You cannot run same lead nurturing campaign for different categories of leads.</div>
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Thus it becomes very important to understand, through which way a prospect enter your lead nurturing program. Plan your nurturing program accordingly – context-based lead nurturing.</div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12pt;"><a href="http://www.pioneermarketers.biz/" target="_blank">Pioneer Marketers</a> has helped its clients in their lead nurturing initiatives. We will prepare customized lead nurturing strategy for you based on your prospects profile and interest.</span></div>
PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com1tag:blogger.com,1999:blog-3988506531497273374.post-51874823953591616722016-08-09T02:32:00.000-07:002016-10-21T03:05:09.159-07:00Get Rid of Monsters in Your Database<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Though monsters in movies are entertaining, it is not so in the case of your database. Monsters in your database are an aspect to be seriously worried about and acted on at once. Monsters might not be magnanimous; they can come in all shapes and sizes. However here are, three disastrous monsters you need to drive away right now:<o:p></o:p></span></div>
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<b><span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Bouncing Email Addresses: <o:p></o:p></span></b></div>
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<b><span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">High Complaint rate<o:p></o:p></span></b></div>
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<b><span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">3.<span style="font-family: "times new roman"; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">High Spam rate<o:p></o:p></span></b></div>
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<b><i><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">How to get rid of these monsters?<o:p></o:p></span></i></b></div>
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<span style="color: #585858; font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Data Hygiene:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> <a href="http://www.pioneermarketers.biz/email-appending-solutions" target="_blank">Clean your database</a> regularly may be on a monthly basis. Check for invalid or dead email addresses and update them. If you fail to update your incorrect email addresses, delete the records. Remember that the three bounce mantra no more works. For major email clients, even one email bounce, your reputation is hampered. Include only double opt-in records to your database. Do not accept contacts event that are just opted-in. They might just be cold leads.<o:p></o:p></span></div>
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<span style="color: #585858; font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Valuable Content:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> Do not send irrelevant content. Send only client-specific content. Segment your database based on their preferences and craft content based on these segments.</span></div>
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<span style="color: #585858; font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Identify Yourself:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> Tell your email recipients who you are in the beginning of the email. Recipients might mark your email as <i>SPAM</i> even if they dint recognize you. To be identifiable just by looking at your email, you need to maintain consistency in all your emails you send. Follow consistent color patterns. <o:p></o:p></span></div>
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<span style="color: #585858; font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Unsubscribe Link:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> Unsubscribe is always better than a Spam complaint. If you think you are being intelligent by not giving an unsubscribe link in your email, you are definitely going to fall prey for SPAM complaints.<o:p></o:p></span></div>
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<span style="color: #585858; font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Frequency:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> It is true that the recipient has signed for your emails because he/she is interested in your products/services. However, you should not annoy them with too many emails. The frequency depends on your business and audience behavior. <o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><o:p> </o:p></span><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">If you are relying on email marketing, you ought to check out these tips to get rid of the three bothersome monsters. If you find it tough, we are always here to help you out. Please feel free to call us on </span><span style="color: #e00428; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">888-400-1602 </span><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">or email us at</span><span style="color: #e00428; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> </span><a href="mailto:info@pioneermarketers.biz"><span style="color: red; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">info@pioneermarketers.biz</span></a></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-56087230485789516952016-07-18T02:21:00.000-07:002016-10-18T01:37:07.287-07:00Why Is SEO So Relevant For Your Website?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Internet has become a necessity these days, as we depend on it for our daily chores, making purchases, paying bills, searching for a recipe, making presentations or connecting with our loved ones. While searching for some information on the internet, it’s just the first few results that catch our attention. As a user, we believe that the top results are the best ones, and we try to derive answers for our queries from them.<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">This search methodology or modus operandi is convenient for the users as it saves their time, but is highly risky for the businesses. If your website doesn’t show in the top 10 searches, nobody knows about your business and doesn’t care to know as well. Your business is non-existent for a majority of the people; which results in decreased traffic, less number of visitors to your website, and in-turn paltry revenue.<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">That’s the reason why <a href="http://www.pioneermarketers.biz/search-engine-optimization.php" target="_blank">search engine optimization</a> (SEO) is so important for your website and for the success of your business. Search engine optimization techniques improve the visibility of your website in organic search results (non-paid search results) and monetize it.<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Why <a href="http://www.pioneermarketers.biz/index.php" target="_blank">Pioneer Marketers</a> for <a href="http://www.pioneermarketers.biz/search-engine-optimization.php" target="_blank">Search Engine Optimization</a>?<o:p></o:p></span></div>
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<li><span style="line-height: 115%; text-indent: -0.25in;"><span style="font-family: "verdana" , sans-serif; font-size: 13.3333px; line-height: normal;"> </span></span><span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%; text-indent: -0.25in;">Highly effective, proprietary search engine optimization</span></li>
<li><span style="font-family: "verdana" , sans-serif;"><span style="font-size: 13.3333px;"> </span></span>Customized SEO solutions tailored specifically for your unique business needs</li>
<li><span style="line-height: 115%; text-indent: -0.25in;"><span style="line-height: normal;"> </span></span><span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%; text-indent: -0.25in;">Higher return on investment and enhanced brand awareness</span></li>
<li><span style="font-family: "verdana" , sans-serif;"><span style="font-size: 13.3333px;"> </span></span>Increased number of customers, PR building and Lasting results</li>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-79911557008994761842016-06-20T02:24:00.000-07:002016-10-18T01:46:08.505-07:00How to Build Up Your Identity with Brand Management Service <div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="background-color: white; color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 150%;">Brand Management Service</b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 150%;"> – What is it to do with brand management when we already have a Brand? With today’s competitive market, ‘Branding’ is the differentiator amongst your competitors. Now, the real challenge is to attain a budget-friendly Branding Solution and this is possible through our online Brand Management Service.</span><br />
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 150%;">Branding your products and your services would not be just enough; your brand needs to be visible, popular and positive. You can build credibility by boosting your brand image. That is the reason to have Branding as an intricate part of marketing.<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 150%;">Our Brand Management Service takes care of <a href="http://pioneermarketersbiz.blogspot.com/2011/10/why-is-seo-so-important-for-your.html">Social Media Optimization</a>, Reputation Management, Directory Submissions, Article Submissions, Deep Link Submissions, Blog Submissions, Video Marketing and Social Bookmarking.<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 150%;">Brand Management Service is based on your specific requirements as all the organizations do not function and deal the same. The aspects we consider for your branding are Your Logo, Audience, Blogs, Forums, Marketing Needs, Offline Identity, Your Mission, Your Unique Selling Proposition and Customer Acceptance of Your Products and Services. <o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 150%;"><a href="http://www.pioneermarketers.biz/brand-management.php" target="_blank">Fire up yourBrand with our Brand Management Service. </a><o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 150%;">Call us on 888-400-1602 (Toll Free) and to know how we can help you build a remarkable Brand online.<o:p></o:p></span></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com2tag:blogger.com,1999:blog-3988506531497273374.post-55662843675390696772016-05-08T23:46:00.000-07:002016-10-20T21:39:09.756-07:0010 Tips To Stand out in a Crowd<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">With current hyperventilating competition in the market, marketers really need to buck up to show customers how different they are from others. Though there are hundreds of companies selling the same product as yours, you need to prove that you really have that wow factor in you. So to make it happen, here are 10 tips that will take you a step ahead and make your business <i>rock</i>!<o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">1.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Be unique.</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> In whatever you do, be it content or website design or promoting products/services, be different from others. Come up with a perfect unique selling proposition for your products/services. <o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">2.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Be authentic.</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> People like companies who are real, genuine and do not fool around with customers. Though the quality of the services is a key aspect considered by customers, they never do business with companies whom they do not like or trust. <o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">3.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Become the expert.</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> Make sincere efforts to know your marketing tactics. The best way to show your customers that you are an expert is by providing relevant, niche and original collaterals.<o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">4.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Make it likeable and shareable.</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> Be socially present everywhere in the social. And write content that triggers the users to like or share. This helps to enhance your social presence. <o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">5.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Reach out more audience. </span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Do not restrict yourself to just one type of marketing. Utilize all types like email, online, direct, telephone and every type that is compatible for your business. This can help you get in touch with more people and as a result, you can get more prospects and likely more customers. However, do not over spend on new techniques. First try out with minimal budgets and then increase your budgets. <o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">6.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Word of honor. </span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Though very effective, needs a lot of efforts to implement. Promising, every marketer does. But keeping up the promises not many do. So commit yourselves to your customers and deliver what you have promised. You will definitely win the word of honor. <o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">7.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Plan to face the competition. </span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">With the now market, it would be insane not expect competitors to overthrow you. So, always try to predict what might come your way to disturb your business and have solutions beforehand. Keep yourself updated with current trends and technologies and most importantly your competitors.<o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">8.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Be a news watchdog for your client. </span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Clients usually like news about their businesses. So when you update them with this, they will definitely be impressed. <o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">9.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Give away something valuable for free. </span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">This tactic has been working since ages. When you give something for nothing in return, customers will definitely get attracted. Though it is implemented by most of the marketers, try to stand out by giving something that adds value to your client and his business. <o:p></o:p></span></div>
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<span style="color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">10.<span style="font-family: "times new roman"; font-size: 7pt; line-height: normal;"> </span></span><b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Become your customer’s customer. </span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Next time you need something, you can always check if any of your customers offer what you need and partner with them. This creates stickiness between you and your customer. Remember that relationships play a key role in business.<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">You need more help with your marketing, we would be obliged to assist you with our expert marketing consultants. <o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">You can get in touch with any of our consultants at <a href="http://www.pioneermarketers.biz/" target="_blank">PioneerMarketers</a> TODAY! </span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Sign up form: </span><u><span style="color: #e00428; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><a href="http://www.pioneermarketers.biz/contact-us.php"><span style="color: #e00428;">Click here</span></a></span></u><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Telephone: </span><span style="color: #e00428; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">888-400-1602 <o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Email: </span><span style="font-size: 10pt; line-height: 115%;"><a href="mailto:info@pioneermarketers.biz"><span style="color: red; font-family: "verdana" , sans-serif;">info@pioneermarketers.biz</span></a></span><span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">. <o:p></o:p></span></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-69551401778037943112016-04-03T23:06:00.000-07:002016-10-20T21:35:50.309-07:00Key Steps for Sales and Marketing Integration<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Why is it always war between them?<o:p></o:p></span></b></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">Sales and Marketing are just like Tom and Jerry who keeps fighting all the time just for petty reasons. Nevertheless that the teams fight, the organization can also be held responsible for this. How can two teams work with correlation if they do not work towards the same goal? How can they have a great rapport if they do not have the slightest as what the other team is up to? <o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">So, it’s not just about the teams but the complete organization come up with the solutions. With this volatile market in place, it would become very tough for the businesses to move ahead with great Sales and Marketing. <o:p></o:p></span></div>
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">What steps are you taking to integrate both the teams?<o:p></o:p></span></b></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">If you haven’t started anything, it’s high time you buck up and start helping out your teams and bring them together to work as a team and not as competitors. All you need to do is a few changes in the process, and you are done. Here are few links Pioneer Marketers’ consultants suggests you to make it happening between the two teams.<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><b>Step 1</b> – Modify the complete revenue cycle<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><b>Step 2 </b>– Develop a common vocabulary<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><b>Step 3 </b>– Have a closed loop reporting system<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><b>Step 4 </b>– Foster respect and trust<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">These steps can definitely assure you a systematic revenue pipeline and visible growth in the ROI. <o:p></o:p></span></div>
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><a href="http://www.pioneermarketers.biz/contact-us.php">You can read more about this here…</a><o:p></o:p></span></b></div>
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><a href="http://www.pioneermarketers.biz/">Pioneer Marketers</a></span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"> also offers a great Package for the <a href="http://www.pioneermarketers.biz/marketing-sales-integration.php">Sales and Marketing Integration</a>. </span><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">You can call us at </span><span style="background-color: white; color: #0070c0; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">888-400-1602 </span><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">or </span><span style="background-color: white; color: #0070c0; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><a href="http://www.pioneermarketers.biz/contact-us.php">Sign Up Here</a> </span><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">to avail this wonderful offer and make the most of it.<o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">You can also write to us at </span><span style="font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;"><a href="mailto:info@pioneermarketers.biz"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial;">info@pioneermarketers.biz</span></a></span><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt; line-height: 115%;">. <o:p></o:p></span></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com1tag:blogger.com,1999:blog-3988506531497273374.post-78021136223397904922016-03-20T00:16:00.000-07:002016-10-18T02:05:12.513-07:00Choose the Right Keyword for your SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Keywords</span></b><span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;"> – the core element of SEO with which the search strings are matched against. Choosing the right and the relevant keywords is the first and foremost step towards the SEO. <o:p></o:p></span></div>
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<b><span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Choose and optimize the right Keyword<o:p></o:p></span></b></div>
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<span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">With the websites’ population increasing day by day, it’s not enough to top the charts just once, you need to be consistent. Choose the keywords you are going to use for the optimization. If you have a site about Cosmetics, you cannot use ‘cosmetics’ or ‘cosmetic’ as the keyword. You need to try keywords like ‘cosmetic products online’ or ‘cosmetic online shop’, etc. You need to list down the keywords that describe your products and services and optimize those keywords.<o:p></o:p></span></div>
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<b><span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Keywords in title tag<o:p></o:p></span></b></div>
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<span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">The title tag is the one of the best places to have your keyword. The page title should not exceed than seven words and it is always better to have the keyword at the beginning of the title. <o:p></o:p></span></div>
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<span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Keyword density = (number of keywords/total number of words*100). The optimum keyword density is 3-7%. If the density is above 10% it looks as like a “Black-hat” practice. <o:p></o:p></span></div>
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<b><span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Keyword in headings and sub-headings<o:p></o:p></span></b></div>
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<span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Keywords in headings and sub-headings matter. See to it that you have relevant content that supports your keywords. <o:p></o:p></span></div>
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<span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Along with the keywords, you can optimize key-phrases which can make your page rank high in the search engines. Once you have keywords that are quite popular, it’s time to have strings that matches with more number of searches. Try to tweak your keywords to make key-phrases, there’s no doubt that your rankings will go up.<o:p></o:p></span></div>
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<b><span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Keyword font size and format<o:p></o:p></span></b></div>
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<span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 150%;">Highlight the keywords in the page larger font compared to the other text. Keywords can also be emphasized by making it bold and italics. However, you cannot forgo your design for SEO.<o:p></o:p></span></div>
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<span style="background: white; color: #585858; font-family: "verdana" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">Though there are many other aspects to be considered during SEO, ‘Keywords’ is the prime aspect.</span></div>
PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-12858194014141688242016-02-01T09:36:00.000-08:002016-10-19T21:02:29.125-07:00Realize the benefits of Marketing Automation<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;">Marketing automation has been helping many companies all types and sizes of companies to quickly respond to shifting strategies and improve the way they operate. A marketing automation software package gives access to many tools through which the efficiency and the effectiveness increases and reduces related costs. <o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;">Through the marketing automation software, businesses can boost all aspects of communication, lead generation and lead nurturing. The databases of prospect and customers can be segregated and managed effectively and can be organized in a more targeted and personalized fashion. The leads that are generated can be tracked and measured easily and more precisely. <o:p></o:p></span></div>
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<span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;">The marketing automation software makes it possible to integrate, centralize the processes that hover around various teams in the marketing. The key benefits of marketing automation software include:<o:p></o:p></span></div>
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;">Increase in the productivity:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;"> The repetitive work often associated with campaign planning and execution and launch programs faster and more efficiently. <o:p></o:p></span></div>
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;">Decrease in the costs:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;"> the duplication due to the manual execution can be eliminated. <o:p></o:p></span></div>
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;">Boost up flexibility:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;"> marketing teams become more agile and can react instantly to changing marketplace conditions and shifting communication strategies. <o:p></o:p></span></div>
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;">Innovative intelligence:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;"> the planning and execution required to increase response and conversion rates is made possible by marketing automation software. <o:p></o:p></span></div>
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<b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;">Enhanced personalization:</span></b><span style="background-color: white; color: #585858; font-family: "verdana" , sans-serif; font-size: 10pt;"> as the target audience is segmented, the content can be made more targeted and relevant. It is a proven aspect that personalization boosts the ROI.<o:p></o:p></span></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-67302356886874618112016-01-01T09:54:00.000-08:002016-10-07T05:22:20.923-07:00Take Command of Database Marketing - Intelligently Targeted EMAIL<div dir="ltr" style="text-align: left;" trbidi="on">
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How do you generate higher conversion from email blast? Do you always depend on in-house data to connect with prospective buyers for your products or services?<br />
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Readily available contact information holds the key to reaching business buyers and prospects. If go beyond contact data, we will find these aspects.<br />
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<b>Marketing Campaign = Attractive Offer + Right Audience + Contact Information</b><br />
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Best way to catch the attention of your audience is through targeted email campaigns. Apart from providing cost-effective solutions, email channels help to generate new prospects and increase sales.<br />
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But before you start your email campaign, ensure to validate, clean and dedupe contacts. Also check the following data parameters in your contact information::<br />
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<li>Ensure that you send to correct people - Validate name and address data </li>
<li>Tele-verify contact information such as telephone numbers and email addresses</li>
<li>Avoid duplicate mailing by eliminating duplicate data </li>
<li>Check data against goneaway and deceased suppression files</li>
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If you're looking for additional data to supplement your in-house database, then <a href="http://pioneermarketers.biz/">PioneerMarketers</a> can help you by providing company data-sets. Our typical business contact information includes:</div>
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<li>Company name</li>
<li>Website URL</li>
<li>Trading & registered address</li>
<li>Phone, business email and fax number</li>
<li>Description about the Company </li>
<li>SIC code </li>
<li>More </li>
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It's this simple to reach out for additional information. You are in charge of marketing your product or service. Start with improving data quality and you're on the path to increase leads for your brand.</div>
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So, start today. Or if you need any help, please call our representative at this toll free # 888-400-1602. </div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-54825546615477658752012-08-29T07:57:00.000-07:002012-08-29T07:57:06.139-07:00Are you insulated against data decay?<div dir="ltr" style="text-align: left;" trbidi="on">
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<br /><br />We all know knowledge is power. As a marketer or business owners we keep adding piles of information around our customer. Little do we think of ways to use this information to meaningful usage. The question that marketers need to ask is how this barrage of information can be used to build better relation with customers.</div>
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<br /><b>The Seductions of Big Data</b></div>
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Our fascination to build data around each activity has resulted in useless piles of data. Apart from this huge data chunk, it also results in confusion and data mismanagement. </div>
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<br /><b>Data Decay - How to Stop Data Decay?</b></div>
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<br />It's a hot topic that has no easy answers. If you look at the changes in data then you'll understand how well you should update data on a regular basis.</div>
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<br />Data changes value at an alarming rate. Check these stats from a recent study:</div>
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<li>+ 60% of b2b contacts change title/job function </li>
<li>+ 42% phone number change</li>
<li>+37% business e-mail address change</li>
<li>+ 12% percent of companies moved locations</li>
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<b>How to insulate against data decay?</b></div>
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<br />At <a href="http://www.pioneermarketers.biz/index.php">PioneerMarketers</a> we have a well defined process to update data by verifying data. We use the following process to ensure quality: </div>
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<li>We use current/fresh data as the reference to validate existing records. We use in-house master database to review data and utilize this information to match with existing.</li>
<li>We use email-verification service to verify the accuracy of email address</li>
<li>Finally we tele-verify each contact to ensure that it reaches the right contact. </li>
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<b>Take Command of Data Hygiene</b></div>
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We specialize in fast, accurate <a href="http://www.pioneermarketers.biz/data-intelligence.php">data validation and verification service.</a> We are currently having partnerships with data centric organizations to offer data support services and offer all levels of data management services. </div>
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<br />Top Industries we service:</div>
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<ul style="text-align: left;">
<li>Information Technology</li>
<li>Healthcare</li>
<li>Education</li>
<li>Manufacturing</li>
</ul>
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<i>Like to test drive data services? Contact us at 888-400-1602 now and speak to our representative about your data requirement. We'll be happy to give<a href="http://www.pioneermarketers.biz/summer-offer.php"> no-obligation quote</a> and turn-around time for your project.</i></div>
<div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-2565666696240959132012-08-28T22:10:00.000-07:002012-08-28T22:11:44.543-07:00Are Marketers Still Being Dillydally About Using Pinterest for Business?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">YES,
most of them. Here are stats that support my argument.</span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
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<a href="http://1.bp.blogspot.com/-LcN_-ELEoxc/UD2jY85glFI/AAAAAAAAANA/31334wSvGHw/s1600/Are+marketers+still+dillydally+about+using+Pinterest+for+Business.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="http://1.bp.blogspot.com/-LcN_-ELEoxc/UD2jY85glFI/AAAAAAAAANA/31334wSvGHw/s400/Are+marketers+still+dillydally+about+using+Pinterest+for+Business.jpg" width="400" /></a></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">A
whopping 44percent of the marketers say that they do not want to use Pinterest
for business. However, big players in the market are venturing Pinterest not to
lose out on the option to get business.<o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Here
are snapshots of the Pin boards of top companies using Pinterest for business.</span></div>
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</div>
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<a href="http://3.bp.blogspot.com/-G9XJtAnNCpI/UD2jw_b2KoI/AAAAAAAAANQ/h6cIA7naZyw/s1600/Top+Companies+Using+Pinterest+for+Business.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="alt" border="0" height="303" src="http://3.bp.blogspot.com/-G9XJtAnNCpI/UD2jw_b2KoI/AAAAAAAAANQ/h6cIA7naZyw/s400/Top+Companies+Using+Pinterest+for+Business.jpg" tag="Are Marketers still being dillydally about using Pinterest for Business" width="400" /></a></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">When
really big and happening players are stepping into Pinterest to get luck, why
not you?<o:p></o:p></span></div>
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<i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Go ahead and Pin it up.<o:p></o:p></span></i></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-61327218330964494352012-08-27T05:55:00.000-07:002012-08-27T05:56:24.396-07:00Beat Out Your Competitors with the Hot Social Media<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">The
new language of the web audience – Like, Tweet, Share, Pin, etc. You definitely
must be acquainted with these if you are already all over the social web. But
if you are not, you better buck up for the race. If you are still that marketer
who doesn’t give a heck about social media, you can never even dream of having
a race with the players with the big players in the market. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Since
the rise of the social media in 2005-06, almost every internet user in the
world, have becomes so obsessed with social media. Nevertheless that most users
started using only for personal use, with the advent of LinkedIn and Facebook pages,
social media is being is used even for business purposes. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Email
Marketers took the best of social media by featuring it in their email
campaigns. This gave pouring fans and followers creating immense credibility
and brand name. These fans and followers can be segmented based on B2B and B2C clients
based on their behaviors. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">These
email clients are sent niche content based on their interests which could be
tracked based on their activities on the social web. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Now
you can follow the same foot prints. Here is what more you can do.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Interconnect your email and social campaigns<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Let your message go viral in the social
space through Facebook updates, Tweets, LinkedIn messages, etc.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Connect your social activities to your newsletters
and other collaterals. (However, do not overdo it)<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Social
media gives you access to many-to-many communication rather than the
traditional one-to-one conversational style. <o:p></o:p></span></div>
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<br /></div>
<i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">No Delays Go Social Right Away.</span></i><i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></i><br />
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<a href="http://www.pioneermarketers.biz/contact-us.php"><img alt="alt" border="0" height="270" src="http://3.bp.blogspot.com/-nqAoLjfVj8s/UDttgF3lCHI/AAAAAAAAAMo/QR7k_xL5L48/s400/Beat+Out+Your+Competitors+with+the+Hot+Social+Media.jpg" tag="Beat Out Your Competitors with the Hot Social Media" width="400" /></a></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10pt; line-height: 14px;">If you are totally messed up with your social media or if you are not able to find a way to give your social media a real boost, you can always give us a call on <b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #990000;">888-400-1602</span></b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #585858;">. </span>Our experts would love to help you. <o:p></o:p></span><span style="font-family: Verdana, sans-serif; font-size: 10pt; line-height: 14px;">Or </span><a href="http://www.pioneermarketers.biz/contact-us.php" style="font-family: Verdana, sans-serif; font-size: 10pt; line-height: 14px;">click here</a><span style="font-family: Verdana, sans-serif; font-size: 10pt; line-height: 14px;"> to contact us…</span></div>
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-25950906016135134552012-08-23T04:31:00.000-07:002012-08-23T04:32:26.831-07:00End-to-End Guide to Database Segmentation<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">37percent marketers say that employing database
segmentation has proven beneficiary to them – Marketing Sherpa. Even after
knowing that segmentation is the hottest marketing trand, marketers are backing
off due to their <i>Cenephobia</i></span><span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 7.0pt; line-height: 115%; mso-bidi-font-size: 10.0pt; mso-no-proof: yes;">(fear of new things or
ideas)</span><span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">.<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">If you are one of those marketers who is wavering
about this marketing tactic, here’s out end-to-end guide to database
segmentation.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Segmentation starts from the content of your marketing messages<o:p></o:p></span></b></div>
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<br /></div>
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<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Sending the same content to all your contacts
is so boring and lame. Don’t you think your writings for prospects and
customers should be different? Start crafting unique messges based on your
audience. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
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<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Prospect… If you are pitching for a procspect,
you need to focus on different aspects like branding, establishing credibility
and positioning yourself amogst the big players in the market. <o:p></o:p></span></div>
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<br /></div>
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<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Customer… For a customer, you need send uselling
messages, emails and educate them on new products or features or services and
to keep in touch with them regularly. <o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-amu1etUQDU8/UDYTDUQWxRI/AAAAAAAAAMQ/JVUiWo5CQss/s1600/End-to-End+Guide+to+Database+Segmentation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-amu1etUQDU8/UDYTDUQWxRI/AAAAAAAAAMQ/JVUiWo5CQss/s320/End-to-End+Guide+to+Database+Segmentation.jpg" width="290" alt tag="End-to-End Guide to Database Segmentation"/></a></div>
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<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Know who buys your products<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Who needs your products/services? List out buyers.
Though you would get an extensive list, you can drill down based on Job title,
industry verticals, geography, etc. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Analyse your buyers’ pain points<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">To know this, you need to dig more about the
buyer personas. You can get this information by conducting surveys. Analyze
these and pitch your messages based on these to create an impact. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Observe buyers behavior to get the niche audience<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Observe buyers’ product preferences, time taken
for the buying cycle, etc. Send targeted messages based on these behaviors. <o:p></o:p></span></div>
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<br /></div>
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<i><span style="color: #585858; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-no-proof: yes;">Though marketers are aware of the issues that might pop due to big clumsy
lists, they still ignore ssegmetnation which migh end up losing dollars. Beware
that when you are still pondering over this, there are risk takers out there
who already started taking advantage of Segmentation. So, stop brooding over and
Get Started right away!<o:p></o:p></span></i></div>
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<br /></div>
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<span style="font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;"><span style="color: #585858;">Nevertheless that this post explains you
everything about segmentation, never forget that we are always here to help you
with your marketing issues. Whenever you have something blocking your way to success,
give us a call on</span><b><span style="color: #990000;"> 888-400-1602</span></b><span style="color: #585858;">.<o:p></o:p></span></span></div>
</div>PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-77262498009440901862012-08-14T06:28:00.001-07:002012-08-29T08:14:44.717-07:00Mobile Marketing Is All Set – It is just your GO.<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: left;">
</div>
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<span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">If you aren’t doing mobile marketing yet, have
a look at these numbers. You’ll know why you might need to start mobile channel and reach out to smart phone mobile users.</span><br />
<span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;"><br /></span>
<span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">If you require support services to kick-start mobile marketing, then talk to Liza or Mark for first consultation on mobile marketing services.</span></div>
<br />
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-M30TtV9fxRQ/UCpQoct8jWI/AAAAAAAAAL4/j71FKJHz7C0/s1600/Mobile+Marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-M30TtV9fxRQ/UCpQoct8jWI/AAAAAAAAAL4/j71FKJHz7C0/s640/Mobile+Marketing.jpg" width="496" /></a></div>
<br />
Our popular mobile marketing services includes:<br />
<br />
<ol style="text-align: left;">
<li>Mobile Offer Sourcing and Selection</li>
<li>Traffic Sourcing and Audience Targeting</li>
<li>Campaign Design Campaign Deployment</li>
</ol>
Apart from these niche services, we support companies with these essential services:<br />
<br />
<ul style="text-align: left;">
<li>Stage 1 - Discovery mode Mobile marketing strategy development </li>
<li>Stage 2 - Creating mobile-optimized email campaign templates </li>
<li>Stage 3 - Testing mobile environment landing pages</li>
<li>Stage 4 - Targeted broadcasting, and campaign tracking</li>
</ul>
<br />
PioneerMarketers has a dedicated team to help you understand mobile learning strategies and expand your marketing to niche segment. Contact <a href="http://www.pioneermarketers.biz/index.php">PioneerMarketers</a> representative today at ph# 888-400-160 to find out where to begin.<br />
<br />
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PioneerMarketershttp://www.blogger.com/profile/02397318366407609152noreply@blogger.com0tag:blogger.com,1999:blog-3988506531497273374.post-76377813813305165562012-07-25T00:25:00.001-07:002012-08-29T07:58:44.848-07:00Tune Your Database to Create Niche Markets (Part1)<div dir="ltr" style="text-align: left;" trbidi="on">
<b style="background-color: white; text-align: justify;"><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Segmentation</span></b><span style="background-color: white; color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%; text-align: justify;"> is not a new
marketing trend; it is a customer-oriented philosophy and is consistent with
modern marketing concept. It is an accepted fact that markets are not
homogeneous. Consumers differ in their needs and also the manner in which it
has to be satisfied. Using the data attained, the consumer market is divided
into segments. Data segmentation allows you to communicate with a relevant and
targeted message to each segment identified. By segmenting your data, you will
be able to identify different levels of your customer database and allow
messaging to be tailored and sophisticated to suit your target market.</span><br />
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<span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Are you fretful about…<o:p></o:p></span></div>
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<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Increasing
firm-wide productivity?<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Increasing
revenues from prevailing customers?<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Getting bang
for your marketing buck?<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Getting
better customer satisfaction scores?<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Developing a
consistent understanding of your customer?<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Understanding
customer lifetime worth?<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Figuring out
your most valuable customers?<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Setting a
framework for consistent growth?<o:p></o:p></span></div>
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</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Focusing on each
and every employee’s activity to create customer value?<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">It is high time you explore your database and
make the most of it right now. Let us see how you can do it…<o:p></o:p></span></div>
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<a href="http://www.pioneermarketers.biz/database-management.php"><img border="0" height="236" src="http://2.bp.blogspot.com/-tLKijkze394/UA-n_zfBJiI/AAAAAAAAALs/idrreu3AQHs/s320/Database+Segmentation+%E2%80%93+Tune+Your+Database+to+Create+Niche+Markets.jpg" width="320" /></a></div>
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<b><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Database – Most valuable marketing asset<o:p></o:p></span></b></div>
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<span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">To understand the prominence of your database
for your marketing, let’s take this example. A husband visits a jewelry store
to purchase jewelry for his wife on their wedding anniversary. During this
visit, he indicates some of his wife’s general preferences – for example, she
prefers white gold, she likes jewelry that integrates opal, and her birthstone.
As a sales representative you can also ask him the date of his anniversary.
Finally, as a part of the checkout process, you collect his contact
information. Once this visit is complete, your database record for this
customer includes what he purchased, price of the product, his anniversary
date, comments regarding his wife’s general preferences, his contact details,
and a date in which you would like to follow-up with the customer. <o:p></o:p></span></div>
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<b><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Why this information? <o:p></o:p></span></b></div>
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<span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">You can send him an email thanking him for
buying from you, and include a discount coupon for future purpose.<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%; text-indent: -0.25in;">Request for
a feedback</span></div>
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</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">You can
follow up after a few weeks for occasions like Valentine’s Day<o:p></o:p></span></div>
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</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Send a
personalized email with items his wife would be interested <o:p></o:p></span></div>
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</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Recommend
him special offers based on his previous budgets<o:p></o:p></span></div>
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<span style="color: #585858; font-family: Symbol; font-size: 10pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Keep
following and know more about the customer <o:p></o:p></span></div>
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<b><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">#1 Tidbit:</span></b><span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;"> <o:p></o:p></span></div>
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<span style="color: #585858; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 115%;">Every single customer knocking at your door
represents a lifetime of purchases. If you are not making a strenuous effort to
stay in touch with the customers once they buy from you and leave the store,
you are definitely missing a golden opportunity to market to someone who is
already familiar with your offerings.<o:p></o:p></span></div>
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