Wednesday, 29 August 2012

Are you insulated against data decay?

We all know knowledge is power. As a marketer or business owners we keep adding piles of information around our customer. Little do we think of ways to use this information to meaningful usage. The question that marketers need to ask is how this barrage of information can be used to build better relation with customers.

The Seductions of Big Data
Our fascination to build data around each activity has resulted in useless piles of data. Apart from this huge data chunk, it also results in confusion and data mismanagement. 

Data Decay - How to Stop Data Decay?

It's a hot topic that has no easy answers. If you look at the changes in data then you'll understand how well you should update data on a regular basis.

Data changes value at an alarming rate. Check these stats from a recent study:
  • + 60% of b2b contacts change title/job function 
  • + 42% phone number change
  • +37% business e-mail address change
  • + 12% percent of companies moved locations

How to insulate against data decay?

At PioneerMarketers we have a well defined process to update data by verifying data. We use the following process to ensure quality: 
  1. We use current/fresh data as the reference to validate existing records. We use in-house master database to review data and utilize this information to match with existing.
  2. We use email-verification service to verify the accuracy of email address
  3. Finally we tele-verify each contact to ensure that it reaches the right contact. 

Take Command of Data Hygiene
We specialize in fast, accurate data validation and verification service. We are currently having partnerships with data centric organizations to offer data support services and offer all levels of data management services. 

Top Industries we service:
  • Information Technology
  • Healthcare
  • Education
  • Manufacturing

Like to test drive data services? Contact us at 888-400-1602 now and speak to our representative about your data requirement. We'll be happy to give no-obligation quote and turn-around time for your project.

Tuesday, 28 August 2012

Are Marketers Still Being Dillydally About Using Pinterest for Business?

YES, most of them. Here are stats that support my argument.

A whopping 44percent of the marketers say that they do not want to use Pinterest for business. However, big players in the market are venturing Pinterest not to lose out on the option to get business.

Here are snapshots of the Pin boards of top companies using Pinterest for business.


When really big and happening players are stepping into Pinterest to get luck, why not you?
Go ahead and Pin it up.

Monday, 27 August 2012

Beat Out Your Competitors with the Hot Social Media

The new language of the web audience – Like, Tweet, Share, Pin, etc. You definitely must be acquainted with these if you are already all over the social web. But if you are not, you better buck up for the race. If you are still that marketer who doesn’t give a heck about social media, you can never even dream of having a race with the players with the big players in the market.

Since the rise of the social media in 2005-06, almost every internet user in the world, have becomes so obsessed with social media. Nevertheless that most users started using only for personal use, with the advent of LinkedIn and Facebook pages, social media is being is used even for business purposes.

Email Marketers took the best of social media by featuring it in their email campaigns. This gave pouring fans and followers creating immense credibility and brand name. These fans and followers can be segmented based on B2B and B2C clients based on their behaviors.

These email clients are sent niche content based on their interests which could be tracked based on their activities on the social web.

Now you can follow the same foot prints. Here is what more you can do.
·         Interconnect your email and social campaigns
·         Let your message go viral in the social space through Facebook updates, Tweets, LinkedIn messages, etc.
·         Connect your social activities to your newsletters and other collaterals. (However, do not overdo it)

Social media gives you access to many-to-many communication rather than the traditional one-to-one conversational style.

No Delays Go Social Right Away. 


If you are totally messed up with your social media or if you are not able to find a way to give your social media a real boost, you can always give us a call on 888-400-1602Our experts would love to help you. Or click here to contact us…

Thursday, 23 August 2012

End-to-End Guide to Database Segmentation

37percent marketers say that employing database segmentation has proven beneficiary to them – Marketing Sherpa. Even after knowing that segmentation is the hottest marketing trand, marketers are backing off due to their Cenephobia(fear of new things or ideas).

If you are one of those marketers who is wavering about this marketing tactic, here’s out end-to-end guide to database segmentation.

Segmentation starts from the content of your marketing messages

Sending the same content to all your contacts is so boring and lame. Don’t you think your writings for prospects and customers should be different? Start crafting unique messges based on your audience.

Prospect… If you are pitching for a procspect, you need to focus on different aspects like branding, establishing credibility and positioning yourself amogst the big players in the market.

Customer… For a customer, you need send uselling messages, emails and educate them on new products or features or services and to keep in touch with them regularly.

Know who buys your products

Who needs your products/services? List out buyers. Though you would get an extensive list, you can drill down based on Job title, industry verticals, geography, etc.

Analyse your buyers’ pain points

To know this, you need to dig more about the buyer personas. You can get this information by conducting surveys. Analyze these and pitch your messages based on these to create an impact.

Observe buyers behavior to get the niche audience

Observe buyers’ product preferences, time taken for the buying cycle, etc. Send targeted messages based on these behaviors.

Though marketers are aware of the issues that might pop due to big clumsy lists, they still ignore ssegmetnation which migh end up losing dollars. Beware that when you are still pondering over this, there are risk takers out there who already started taking advantage of Segmentation. So, stop brooding over and Get Started right away!

Nevertheless that this post explains you everything about segmentation, never forget that we are always here to help you with your marketing issues. Whenever you have something blocking your way to success, give us a call on 888-400-1602.

Tuesday, 14 August 2012

Mobile Marketing Is All Set – It is just your GO.

If you aren’t doing mobile marketing yet, have a look at these numbers. You’ll know why you might need to start mobile channel and reach out to smart phone mobile users.

If you require support services to kick-start mobile marketing, then talk to Liza or Mark for first consultation on mobile marketing services.

Our popular mobile marketing services includes:

  1. Mobile Offer Sourcing and Selection
  2. Traffic Sourcing and Audience Targeting
  3. Campaign Design Campaign Deployment
Apart from these niche services, we support companies with these essential services:

  • Stage 1 - Discovery mode Mobile marketing strategy development 
  • Stage 2 - Creating mobile-optimized email campaign templates 
  • Stage 3 - Testing mobile environment landing pages
  • Stage 4 - Targeted broadcasting, and campaign tracking

PioneerMarketers has a dedicated team to help you understand mobile learning strategies and expand your marketing to niche segment. Contact PioneerMarketers representative today at  ph# 888-400-160 to find out where to begin.