Tuesday, 4 October 2016

Email Marketing: What Is It All About

Email marketing is used by big, small and medium sized companies to promote their business among potential clients as a direct marketing tool. The customers can be existing clients of the company, or some new prospective buyers.

In general, bulk mail is an identical message sent to each recipient present in the email list, using some special software. However, one may personalize the message for each client by creating mailing list that groups the subscribers based on their individual interests or preferences. Email marketing method, also known as ‘mass email marketing’, is largely explored by online entrepreneurs to generate web traffic.
Progressing with the successive campaigns and zeroing on the probable buyers, eventually results in increased web traffic and in turn sales. Going down the line, one gets a list of repeat clients that can be tapped each time a new product or service is offered. These clients begin to trust you and your product, and do not shy away from trying out innovative products; moreover they recommend it further to their acquaintances. This forms a chain of buyers, which shoots up the sale and brings welcome revenues for the companies.
PioneerMarketers provides people with business lists for running online promotional campaigns for email marketing. The mailing lists are verified by experts and highly targeted, and help people reach business prospects with ease.


  1. a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers. Email addresses