Monday, 12 December 2016

Tips to keep readers glued to your content

Let me first ask you this! So far how many blogs or articles you think you've read on topics such as creating better headlines, writing a catchy piece, opening paragraph and much more?

I am sure a ton of them! Smart marketers after all know those are all valuable lessons. But please don't assume that copywriting techniques can only improve your content. Content can go beyond crafting headlines and subheads.


We will talk about some lesser-known copywriting tactics designed to not only grab your audience's attention, but help them understand and incorporate every single word.

Qualify your readers 

I am so sure you would have heard this a million times "If you're marketing to everyone, you're marketing to none." A lot of bloggers particularly those writing for multiple personas, often get misled when qualifying their readers for specific types of content. This implies they are not able to identify who the content is for.

Why's it important to do this?

There are two reasons:

By clearly identifying the audience and content, you'll create a stronger bond with your target audience. They are more likely to keep themselves glued to reading if they feel confident that what you are saying will meet their needs. If the content is relevant, the audience will be more inclined to consume it. It's not that difficult to quality your audience, you see!

Understand your reader's pain 

As copywriting legend Dan Kennedy put it, "… people are more likely to act to avoid pain than to get gain."

Hence try to identify the reader's problem and stir up all the painful emotions connected with the problem and give them a solution. It will give you a way to craft targeted, emotional copies pulling in the right target audience.

Today, a lot of content marketers are great at bringing up the real problem and delivering the solution. What is often overlooked is the agitation part.

How do you "agitate?"

It's simple! Instead of jumping right into the solution, try painting a picture that shows the full consequences of your reader's problem. Explain why they should read the content and how will it benefit them in the long run.

Keep them engaged 

For every writer there comes a time when he/ she is bound to have a few slow spots in their content and when the reader's attention might wane a bit. This is because the moment that your pace "lets up" in your writing, there's a chance that your reader will get distracted and abandon your blog post. And may be forever! Don't worry there are ways to fix this.

Always keep the "seeds of curiosity," and give your readers an incentive to keep reading.

One effective way is to add a short line at the end of a paragraph that entices the reader to continue on to the next para. Use phrases such as, let me explain, stay with me, read more to find, and so on.

Or you can take a subtle approach such as ending with a question. This encourages folks to keep reading because when we come across a question, we naturally want to know the answer.

At PioneerMarketers, we exactly know who our audience is and hence we customize all our email lists to live up to the expectation of our clients.

Monday, 5 December 2016

How to make blogging regularly easy

I recently made a new goal to write more, at least writing one blog post a once in week. More and more brands are now trying to catch on to how important blogging is. I thought I'd share some of the hurdles my clients and I sometimes face when it comes to blogging on a regular basis, as well as tips and tools to make it easier. If you are running short of ideas, make use of the tools that will highlight here and your post will seem to flow. The title, the headers, and everything else will just come out easily. I am listing some of the most useful tools to use for brainstorming:

Answer The Public
My Google Analytics data
My Google Webmaster Tools
Portent Idea Generator
Hubspot Blog Topic Generator

Sometimes by simply just recapping industry news, sharing infographics, or doing roundups of industry blogs or books can help you get amazing ideas.

Grasp of grammar

There are some good tools such as Microsoft Word or autocorrect in Skype and Chrome that make it super easy to minimize spelling mistakes or grammar errors. However, just because someone has these tools available, it doesn't mean that they are necessarily good in writing. Not everyone is a blessed skilled writer, and to be able to write for several different industries, business verticals or in-depth for specific sectors is something that takes a lot of time to pick up.

Whether you are hiring out or assigning blog post creation to someone in your team, it is mandatory to know the basic rules of grammar and spelling. Riddling your content with typos or malformed sentences regularly is a direct reflection of your company and your brand, no matter who is writing it. It usually takes time to write coherent, mostly error-free content.

A writer can try running their content through three places:

HemingwayApp: A free tool, this is a brutal app and can rip you apart. But it does point out things you might not have noticed, for instance, passive sentences.

Grammarly: Free chrome that corrects grammar in emails and other text fields (such as WordPress text editor and so on). One can buy the membership to check your content in-browser, like Hemingway.

CopyScape: I run my employees' content and other content writer's work) through CopyScape to check for plagiarism and it is a paid tool.

Knowledge of best Web practices
Sometimes many good companies don't think about one important skill when shaping their strategy for writing blog posts is cross-training in aspects of the written word unique to the internet. Basic knowledge of HTML can help writers learn things like how to write while aligning images, writing effective alt text, and making sure there aren't unnecessary tags.

One must attribute proper image sourcing because the absence of proper attribution, websites that post content (no matter who has written) with badly sourced images can get you fined thousands of dollars. You can avoid by using some of these free image sources (or a stock photo membership):
Photopin (ensure use the code they give for proper attribution)

If all else seems to be failing, I sometimes also insert tweets, Facebook posts, in lieu of additional images for posts. As a result, my post gets more interactive and engaging.

Learn more about my content strategy plan and completely transform your business. PioneerMarketers is a global service provider of top selling B2C and B2B email lists fulfilling all your data needs.