Don’t write but speak:
It is a mere rumor that business communication
should be formal. The value of the content is more important than the style.
Your email copy is a dear opportunity that you get to communicate with your
recipients. So grab it and utilize it to the max. Write content that is like a breath
of fresh air. The readers should feel that you are directly talking to them. So
write in second person. Make it conversational and friendly by using ‘You’ and
‘Your’ in your copy and give it an animated feel.
Have a Consistent Brand Tone:
Give your brand a voice. With a consistent tone
and vocabulary, create an impression such that recipients identify your brand
just by reading the copy. This will help you build a lot a conversational
content and win trust which will automatically lead to sales.
Keep Testing:
In the email copy there are many factors you
need to consider for testing. The factors include subject lines, tone, length
of the copy, keywords used for calls-to-action, font type and size, bulleted
and numbered lists, personalization, etc. The best testing practice followed for
email marketing is A/B Split. When you are testing, don’t try to change more
than one factor at a time.
Bottom Line:
As mentioned earlier, email is surely a dear
opportunity to communicate with your recipients. However, do not exploit the
chance. Though you feel like writing lengthy copies, readers would be too busy
to read or would be bored by just looking at the copy. So confine your copy to
maximum of 300 words. The better the copy, the higher would be the number of
readers reading what you’ve written.
You still can’t make your audience read? We can
definitely help you with our Content Solutions.
Either call us on 888-400-1602
or email us at info@pioneermarketers.biz
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