Thursday 21 June 2012

The Five Untold Secrets for Email Campaign Success (Part 2)


Secrets Continued...



Forget Deadlines

When you don’t have anything interesting to tell your recipients, better skip it rather than sending it just for the sake of it. Most email marketers fail to create incredible emails because they are forced to deliver emails as per their schedule. If you have stringent deadlines and you are forced to write emails in stipulated time without any happening events, your emails will look fluffy and disinteresting. In the contrary, if you have too many things happening all around and you try to stuff in everything into one email, your email will look overloaded with information. Making it obvious, your subject line would also be chock-full. So, keep your emails niche, crisp and relevant. Neither send too frequently nor too rarely. Have a predefined frequency for your campaigns. If you want to launch special campaigns, explain your recipients about in the email.

Steal Good Ideas

Every email holder gets hundreds of emails every day. So check out these emails and pick out the few emails that interests you most and start replicating those emails. However, you need to make it suit your business. If something is working good, make it work better for you. Keep monitoring such emails and you can definitely get hold of great techniques.

Test Everything

OMG! That URL is broken link or the wrong link. The image isn’t appearing in the email. These are a few jinx in any email. Yet you cannot afford to miss these when you are sending out campaigns to thousands of recipients. Doing once might not prove a much of loss. But imagine this happening always to your emails and worse to this you just let it go? You will find your opt-out rate shooting to the skies. Avoid these mishaps by just running testing your emails. The best way to test your email is by sending it to your email ID. Test it with all the major email clients like Gmail, Yahoo, AOL, etc. Checking once wouldn’t do. Double check every tiny aspect in your email. 

If you are still not satisfied with your email campaign results, PioneerMarketers can help you with the Email Campaign service. You can start your email campaigns right today. Call us on 888-400-1602 or email us at info@pioneermarketers.biz

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