End-to-End Guide to Database Segmentation

37percent marketers say that employing database segmentation has proven beneficiary to them – Marketing Sherpa. Even after knowing that segmentation is the hottest marketing trand, marketers are backing off due to their Cenephobia(fear of new things or ideas).

If you are one of those marketers who is wavering about this marketing tactic, here’s out end-to-end guide to database segmentation.

Segmentation starts from the content of your marketing messages

Sending the same content to all your contacts is so boring and lame. Don’t you think your writings for prospects and customers should be different? Start crafting unique messges based on your audience.

Prospect… If you are pitching for a procspect, you need to focus on different aspects like branding, establishing credibility and positioning yourself amogst the big players in the market.

Customer… For a customer, you need send uselling messages, emails and educate them on new products or features or services and to keep in touch with them regularly.

Know who buys your products

Who needs your products/services? List out buyers. Though you would get an extensive list, you can drill down based on Job title, industry verticals, geography, etc.

Analyse your buyers’ pain points

To know this, you need to dig more about the buyer personas. You can get this information by conducting surveys. Analyze these and pitch your messages based on these to create an impact.

Observe buyers behavior to get the niche audience

Observe buyers’ product preferences, time taken for the buying cycle, etc. Send targeted messages based on these behaviors.

Though marketers are aware of the issues that might pop due to big clumsy lists, they still ignore ssegmetnation which migh end up losing dollars. Beware that when you are still pondering over this, there are risk takers out there who already started taking advantage of Segmentation. So, stop brooding over and Get Started right away!

Nevertheless that this post explains you everything about segmentation, never forget that we are always here to help you with your marketing issues. Whenever you have something blocking your way to success, give us a call on 888-400-1602.