Search Engines – Fool-Proof Way to Drive Traffic to Your Site

Do you know that in every one minute there 694,445 search queries?

Yes! Search has become the Second biggest online fad, first being Email. Over the last decade, search has become so prominent that the most dedicated visitors to a site are searchers.

If a person is searching for a product or a service, he/she would search for it in the Search engines. And if your website can provide them with the information they are searching for, you have good chances of converting the traffic into customers with your persuasive content.

But, how to do drive traffic from search engines? That’s a tough question. For that, we need to know how Search Engines work. The two biggest search engines we need to assay about are Google Search and Bing Search. So now let’s see what aspects these search engines consider…

1.    Crawling: Hope you have already heard of the ‘spiders’ that crawl to your website to check the content. These spiders are nothing but a code where the bits of the code visit your website and read all the content and checks all the links provided from one page to other. The spiders regularly come back to your site and check for the original pages. And this might happen at any point or intervals of time.

If the spiders can’t see or understand your content, they will not index or rank your pages. Henceforth, you need to write unique content that is both SEO friendly and relevant to your business.

2.    Indexing: The spiders not only crawl through your website, but store this data in its giant repository. This is known as ‘Indexing.’ The spiders store this information so that it can be used for the searchers. The spiders also check the relevancy of the content to the search queries by the searchers.

3.    Ranking: The most critical aspect of search engines. Based on the search engine rankings, the search engines deliver the most relevant content to the searchers. These rankings are assigned based on the constantly changing search algorithms.

These are basic ground rules you need to follow when you are looking aiming at driving traffic through search engines. Do your homework good and you can definitely bet about your traffic! Do not forget to keep yourself updated with the trends of Search Engines.

If you really find it tough to deal with the search engines, PioneerMarketers is ever-ready to help you out with the perfect solution. Click here to know about our Search Engine Optimization.

You can always get in touch with us.