Monday, 12 December 2016

Tips to keep readers glued to your content

Let me first ask you this! So far how many blogs or articles you think you've read on topics such as creating better headlines, writing a catchy piece, opening paragraph and much more?

I am sure a ton of them! Smart marketers after all know those are all valuable lessons. But please don't assume that copywriting techniques can only improve your content. Content can go beyond crafting headlines and subheads.


We will talk about some lesser-known copywriting tactics designed to not only grab your audience's attention, but help them understand and incorporate every single word.

Qualify your readers 

I am so sure you would have heard this a million times "If you're marketing to everyone, you're marketing to none." A lot of bloggers particularly those writing for multiple personas, often get misled when qualifying their readers for specific types of content. This implies they are not able to identify who the content is for.

Why's it important to do this?

There are two reasons:

By clearly identifying the audience and content, you'll create a stronger bond with your target audience. They are more likely to keep themselves glued to reading if they feel confident that what you are saying will meet their needs. If the content is relevant, the audience will be more inclined to consume it. It's not that difficult to quality your audience, you see!

Understand your reader's pain 

As copywriting legend Dan Kennedy put it, "… people are more likely to act to avoid pain than to get gain."

Hence try to identify the reader's problem and stir up all the painful emotions connected with the problem and give them a solution. It will give you a way to craft targeted, emotional copies pulling in the right target audience.

Today, a lot of content marketers are great at bringing up the real problem and delivering the solution. What is often overlooked is the agitation part.

How do you "agitate?"

It's simple! Instead of jumping right into the solution, try painting a picture that shows the full consequences of your reader's problem. Explain why they should read the content and how will it benefit them in the long run.

Keep them engaged 

For every writer there comes a time when he/ she is bound to have a few slow spots in their content and when the reader's attention might wane a bit. This is because the moment that your pace "lets up" in your writing, there's a chance that your reader will get distracted and abandon your blog post. And may be forever! Don't worry there are ways to fix this.

Always keep the "seeds of curiosity," and give your readers an incentive to keep reading.

One effective way is to add a short line at the end of a paragraph that entices the reader to continue on to the next para. Use phrases such as, let me explain, stay with me, read more to find, and so on.

Or you can take a subtle approach such as ending with a question. This encourages folks to keep reading because when we come across a question, we naturally want to know the answer.

At PioneerMarketers, we exactly know who our audience is and hence we customize all our email lists to live up to the expectation of our clients.

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