Some people mistake demand generation for lead generation, and consider it just good enough to fetch leads. Actually, it’s much more than that. Demand generation can be considered as the marriage of sales process and structured marketing programs coupled with lead management initiatives. It is a systematic process that incorporates targeted marketing practices to create awareness and interest in a company’s products and services.
One of the most vital components of demand generation is creating awareness, which involves multiple facets of marketing and needs continued efforts. Depending on the company size and complexity of sale, demand generation may include one or all of the following:
· Branding
· Inbound Marketing
o Search Engine Optimization
o Viral Marketing
o Social Media Marketing
o Email Marketing
o Pay Per Click Marketing
· Outbound Marketing
o Inside Sales/Telemarketing
o Outsourced Lead Generation
o Outsourced Appointment Setting
· Lead Nurturing and Scoring
· Customer Interaction Improvement
· Discovery Facilitation
· Market Research
· Sales and Marketing Alignment
· Marketing Automation and Analytics
PioneerMarketers is one among the various organizations offering demand generation services. It employs latest demand generation techniques to create foolproof strategies for business and help clients achieve superior business results.
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