Attract… Engage… Action…
All you have is just seconds to grab the attention
of the visitors and to make them take some action. Once a visitor comes to your
website, you need to take care of three key aspects…
1. Grab
their attention
2. Show
them a reason to stay
3. Oblige them
to take action
On a timeline of 10 seconds, let us see how
visitors behave. The timeline can be segmented into three parts.
Attract
The first three seconds of time period can be
stated as the crucial phase where the visitors decide to stay or not on the
website. Hence, once the visitors enter your website, you need to influence
them to stay on the website. The information should be impactful and
interesting that it should compel them to stay on the site for more time.
Engage
Once you attract the visitors and make them
stay on your page, you need to engage them. You can do this by providing them
valuable and factual information in an easily understandable way. The time to
comprehend the information should be minimal.
Your content being pretty enough won’t do, it
has to be too good and useful to make it worthwhile. Remember that webpages are
usually scanned and not read. So you need to change their focus from just
scanning to reading sections in your pages and keynoting the ideas from the
concepts.
Action
Visitors have come to the concluding stage. They
have gone through the material and want to take the next action. Provide them with
a clear call-to-action. As a thumb rule, make the calls-to-action clickable. Do
not give just vague calls-to-action like “Click Here” and leave them in the
dark. Be specific and clear like “Click here to download the EBook”.
These Attracting, Engaging and Actionable
techniques are the key elements that make the website super gluing.
Please feel free to
contact us today for any marketing needs. Call us on 888-400-1602 or email us on info@pioneermarketers.biz.
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