What Does Email Recipients Want To Read? (Part1)

Audience is always unpredictable. You never know what they expect to read. You need to get deep into their minds to dig out what words trigger their instincts to buy from you. However, if know what to say but stuck up with how to say it, don’t worry you are not alone. According to Content Marketing Institute, more than 36percent of email marketers say that writing great content is the biggest challenge.

So how do you confront this challenge? Here is a chunk of advice that can help you to create just the right content.

Choose Simplicity over Complexity:

Writing content with complex and high frequency words wouldn’t do any good other than confusing the recipients. Your email should be simple that even a stark recipient can read it. Do not use metaphors or words with more than 4 syllables.

Highlight Benefits over Features:

If you are writing about a product/service, assay the difference between features and benefits. A feature is just the characteristic of a product whereas benefit explains what the recipients gain from the product. Though features are important, it is the benefits that convince the recipient to pull out his wallet and give you his hard earned money to buy it.

Readers don’t read but Scan:

Email recipients have peculiar behavior of scanning the copy rather than reading it completely. So highlight the critical aspects wither by making it bold or using a different font color. Yet, the copy should flow freely without any brakes in between. Readers should not be forced to read your email twice to get the meaning out.

To be continued…

You can get an over-the-phone consulting right now by calling us on 888-400-1602 or email us at info@pioneermarketers.biz

The Five Untold Secrets for Email Campaign Success (Part 2)

Secrets Continued...

Forget Deadlines

When you don’t have anything interesting to tell your recipients, better skip it rather than sending it just for the sake of it. Most email marketers fail to create incredible emails because they are forced to deliver emails as per their schedule. If you have stringent deadlines and you are forced to write emails in stipulated time without any happening events, your emails will look fluffy and disinteresting. In the contrary, if you have too many things happening all around and you try to stuff in everything into one email, your email will look overloaded with information. Making it obvious, your subject line would also be chock-full. So, keep your emails niche, crisp and relevant. Neither send too frequently nor too rarely. Have a predefined frequency for your campaigns. If you want to launch special campaigns, explain your recipients about in the email.

Steal Good Ideas

Every email holder gets hundreds of emails every day. So check out these emails and pick out the few emails that interests you most and start replicating those emails. However, you need to make it suit your business. If something is working good, make it work better for you. Keep monitoring such emails and you can definitely get hold of great techniques.

Test Everything

OMG! That URL is broken link or the wrong link. The image isn’t appearing in the email. These are a few jinx in any email. Yet you cannot afford to miss these when you are sending out campaigns to thousands of recipients. Doing once might not prove a much of loss. But imagine this happening always to your emails and worse to this you just let it go? You will find your opt-out rate shooting to the skies. Avoid these mishaps by just running testing your emails. The best way to test your email is by sending it to your email ID. Test it with all the major email clients like Gmail, Yahoo, AOL, etc. Checking once wouldn’t do. Double check every tiny aspect in your email. 

If you are still not satisfied with your email campaign results, PioneerMarketers can help you with the Email Campaign service. You can start your email campaigns right today. Call us on 888-400-1602 or email us at info@pioneermarketers.biz

The Five Untold Secrets for Email Campaign Success (Part1)

You are head over heels about email marketing. You must have sweat out reading innumerable articles and newsletters for tips and tricks that can give you an astounding email campaign success. But you are worth more!

Email Marketing is like an ocean that gets updated every now with new currents flowing in. But for assiduous marketers like you it would be tough to cut through these currents. Here are five secrets untold till date that would prove handy to you in plight.

Change the Substance

Emails not happening? Might be due to outdated email subject lines. Stop your ongoing email campaign launches and review all your email you have sent till now. Look at all the tracking results of all your emails and apprehend the audience’s pulse.

You need to step into the recipients’ shoes to assess their behavior. Just take a glance at your inbox. Do you find any emails that you never open? I know you would find a pile of it. You don’t open those emails for two reasons. Either the subject line is too irrelevant to you or it does not explain what in it for you. So now you know how to and how not to craft email subject lines.

The next thing is the take away in the email. The substance in the email should withhold the promise of your subject line. This means the entire substance of the email has to be changed. Keep experimenting with new approaches and track the results. Do this until you find a miraculous change in your results.

Don’t Just Sell. But Sell…

Does all your emails in the campaign have just “Click to buy it now” sort of calls-to-action? Well marketing is not just about selling. Give readers options apart from buying. Give them additional resources that add value to your brand. However do not distract from your actual business. The offers should enhance your brand and should convince them to build a relationship with you. Give them something for free. Even if they aren’t in need of the offer, they would be pleased to forward to their friends or family. Dig deeper into your audience’s behavior to know what offers ignite them. 

To be continued...

Website Analytics Tools – Free vs. Paid

“We must always go for the best. Do not compromise on quality. Reject if it is not the best — not only the best in India, but globally” 

– Dhirubhai Ambani (Indian Industrialist, Founder of Reliance Industries)

As the above saying goes, if you want the best outcome from your business, opt for the best people who can deliver you the best results. This is a globally proven logic that applies to anything, be it even the tools you choose for your business.  So it applies even to the web analytics tools you choose to analyze your websites.

What is the note-worthy difference between the paid and the free web analytics tool?

It is not the tool that makes the difference but the features. Though the tool remains the same, the features that come along with the paid site analytics version, gives you access to more statistics. With the help of these, you can actually make changes in your website that can bring about a drastic change in your traffic patterns.

But, when does ‘paid’ web analytics tool prove fruitful to you? When you have huge volumes of site traffic i.e. at least thousands and the traffic flow is steady. So if your website satisfies this, you can definitely purchase a paid version of web analytics tools.

With the website analytics paid version, you can get niche information like the keywords that drives more traffic to your site. Based on this info, you can make your website the way you want to. You can keep yourself up-to-date with the market trends by following the analytics. The updates of the search engines can be tracked and likewise the changes can be made to the site content.

So when you are in a search for Website Analytics services, make it a sure-point that you check on all the features that are offered by the service provider. Choose your tool based on the features that can prove most apt for your website and help you drive in voracious traffic.

PioneerMarketers is one such place where you can get the best suitable web analytics services. At PioneerMarketers, you can get customizable tools, designed just for your requirements. Remember the saying stated in the beginning, we stand as a pioneer in providing marketing services, hence PioneerMarketers can be stated as the best option you can get in the market. 

Search Engines – Fool-Proof Way to Drive Traffic to Your Site

Do you know that in every one minute there 694,445 search queries?

Yes! Search has become the Second biggest online fad, first being Email. Over the last decade, search has become so prominent that the most dedicated visitors to a site are searchers.

If a person is searching for a product or a service, he/she would search for it in the Search engines. And if your website can provide them with the information they are searching for, you have good chances of converting the traffic into customers with your persuasive content.

But, how to do drive traffic from search engines? That’s a tough question. For that, we need to know how Search Engines work. The two biggest search engines we need to assay about are Google Search and Bing Search. So now let’s see what aspects these search engines consider…

1.    Crawling: Hope you have already heard of the ‘spiders’ that crawl to your website to check the content. These spiders are nothing but a code where the bits of the code visit your website and read all the content and checks all the links provided from one page to other. The spiders regularly come back to your site and check for the original pages. And this might happen at any point or intervals of time.

If the spiders can’t see or understand your content, they will not index or rank your pages. Henceforth, you need to write unique content that is both SEO friendly and relevant to your business.

2.    Indexing: The spiders not only crawl through your website, but store this data in its giant repository. This is known as ‘Indexing.’ The spiders store this information so that it can be used for the searchers. The spiders also check the relevancy of the content to the search queries by the searchers.

3.    Ranking: The most critical aspect of search engines. Based on the search engine rankings, the search engines deliver the most relevant content to the searchers. These rankings are assigned based on the constantly changing search algorithms.

These are basic ground rules you need to follow when you are looking aiming at driving traffic through search engines. Do your homework good and you can definitely bet about your traffic! Do not forget to keep yourself updated with the trends of Search Engines.

If you really find it tough to deal with the search engines, PioneerMarketers is ever-ready to help you out with the perfect solution. Click here to know about our Search Engine Optimization.

You can always get in touch with us.

3 Ways to Boost Your Lagging Email Campaign Results

When marketers started email marketing way back in early 2000, most direct marketers thought it as a passing fad. Now, email marketing is leading the charts as one of the most effective marketing channel. But with severe competition, response from email marketing is taking a back seat.

In this scenario, how do you take email marketing to the next level? What are the options available to take email marketing to the next level?

Email Campaign Results

In our experience, we found successful marketers are using these three tactics to take email marketing to the next level .

Send Tailor Made Messaging to subscribers
Avoid sending irrelevant message to your subscribers. Instead, use tailor made content in all email communication that triggers interest from recipients.

Automate Email Campaigns for efficiency
Email campaigns tools help you to send, track and manage email campaigns with more ease and precision. With campaign automation software, you can create trigged messaging based on rules, increase email delivery rate, and get more responses. In addition, automation makes it easy for you to measure and track the open, clicks, and unsubscribe rate of the campaigns.

Targeting & segmentation
Segmentation of subscribers in your database and sending relevant offers increases the effectiveness of your email campaign.  You can segment subscribers into silos by different parameters. For instance, you can group subscribers by what they bought, or on how much they spend or by location, title, etc.  Email campaigns send to subscribers will generate more response than sending generic offers to entire users.

Final Thought…

Time and again, we've seen companies dramatically campaign response by using these points in your campaign. You too can take your email marketing to the next level by utilizing the same points mentioned above and achieve higher results.

10 seconds is all you have…

Attract… Engage… Action…

All you have is just seconds to grab the attention of the visitors and to make them take some action. Once a visitor comes to your website, you need to take care of three key aspects…

1.    Grab their attention

2.    Show them a reason to stay

3.    Oblige them to take action

On a timeline of 10 seconds, let us see how visitors behave. The timeline can be segmented into three parts.

Attract

The first three seconds of time period can be stated as the crucial phase where the visitors decide to stay or not on the website. Hence, once the visitors enter your website, you need to influence them to stay on the website. The information should be impactful and interesting that it should compel them to stay on the site for more time.

Engage

Once you attract the visitors and make them stay on your page, you need to engage them. You can do this by providing them valuable and factual information in an easily understandable way. The time to comprehend the information should be minimal.

Your content being pretty enough won’t do, it has to be too good and useful to make it worthwhile. Remember that webpages are usually scanned and not read. So you need to change their focus from just scanning to reading sections in your pages and keynoting the ideas from the concepts.

Action

Visitors have come to the concluding stage. They have gone through the material and want to take the next action. Provide them with a clear call-to-action. As a thumb rule, make the calls-to-action clickable. Do not give just vague calls-to-action like “Click Here” and leave them in the dark. Be specific and clear like “Click here to download the EBook”.

These Attracting, Engaging and Actionable techniques are the key elements that make the website super gluing.

Please feel free to contact us today for any marketing needs. Call us on 888-400-1602 or email us on info@pioneermarketers.biz.