The Five Untold Secrets for Email Campaign Success (Part1)

You are head over heels about email marketing. You must have sweat out reading innumerable articles and newsletters for tips and tricks that can give you an astounding email campaign success. But you are worth more!

Email Marketing is like an ocean that gets updated every now with new currents flowing in. But for assiduous marketers like you it would be tough to cut through these currents. Here are five secrets untold till date that would prove handy to you in plight.

Change the Substance

Emails not happening? Might be due to outdated email subject lines. Stop your ongoing email campaign launches and review all your email you have sent till now. Look at all the tracking results of all your emails and apprehend the audience’s pulse.

You need to step into the recipients’ shoes to assess their behavior. Just take a glance at your inbox. Do you find any emails that you never open? I know you would find a pile of it. You don’t open those emails for two reasons. Either the subject line is too irrelevant to you or it does not explain what in it for you. So now you know how to and how not to craft email subject lines.

The next thing is the take away in the email. The substance in the email should withhold the promise of your subject line. This means the entire substance of the email has to be changed. Keep experimenting with new approaches and track the results. Do this until you find a miraculous change in your results.

Don’t Just Sell. But Sell…

Does all your emails in the campaign have just “Click to buy it now” sort of calls-to-action? Well marketing is not just about selling. Give readers options apart from buying. Give them additional resources that add value to your brand. However do not distract from your actual business. The offers should enhance your brand and should convince them to build a relationship with you. Give them something for free. Even if they aren’t in need of the offer, they would be pleased to forward to their friends or family. Dig deeper into your audience’s behavior to know what offers ignite them. 

To be continued...