Audience is always unpredictable. You never
know what they expect to read. You need to get deep into their minds to dig out
what words trigger their instincts to buy from you. However, if know what to
say but stuck up with how to say it, don’t worry you are not alone. According
to Content Marketing Institute, more than 36percent
of email marketers say that writing great content is the biggest challenge.
So how do you confront this challenge? Here is
a chunk of advice that can help you to create just the right content.
Choose Simplicity over Complexity:
Writing content with complex and high frequency
words wouldn’t do any good other than confusing the recipients. Your email
should be simple that even a stark recipient can read it. Do not use metaphors
or words with more than 4 syllables.
Highlight Benefits over Features:
If you are writing about a product/service, assay
the difference between features and benefits. A feature is just the
characteristic of a product whereas benefit explains what the recipients gain
from the product. Though features are important, it is the benefits that convince
the recipient to pull out his wallet and give you his hard earned money to buy
it.
Readers don’t read but Scan:
Email recipients have peculiar behavior of scanning
the copy rather than reading it completely. So highlight the critical aspects
wither by making it bold or using a different font color. Yet, the copy should flow
freely without any brakes in between. Readers should not be forced to read your
email twice to get the meaning out.
To be continued…
You can get an over-the-phone consulting right
now by calling us on 888-400-1602
or email us at info@pioneermarketers.biz
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