We all know knowledge is power. As a marketer or business owners we keep adding piles of information around our customer. Little do we think of ways to use this information to meaningful usage. The question that marketers need to ask is how this barrage of information can be used to build better relation with customers.
The Seductions of Big Data
Our fascination to build data around each activity has resulted in useless piles of data. Apart from this huge data chunk, it also results in confusion and data mismanagement.
Data Decay - How to Stop Data Decay?
It's a hot topic that has no easy answers. If you look at the changes in data then you'll understand how well you should update data on a regular basis.
Data changes value at an alarming rate. Check these stats from a recent study:
- + 60% of b2b contacts change title/job function
- + 42% phone number change
- +37% business e-mail address change
- + 12% percent of companies moved locations
How to insulate against data decay?
At PioneerMarketers we have a well defined process to update data by verifying data. We use the following process to ensure quality:
- We use current/fresh data as the reference to validate existing records. We use in-house master database to review data and utilize this information to match with existing.
- We use email-verification service to verify the accuracy of email address
- Finally we tele-verify each contact to ensure that it reaches the right contact.
Take Command of Data Hygiene
We specialize in fast, accurate data validation and verification service. We are currently having partnerships with data centric organizations to offer data support services and offer all levels of data management services.
Top Industries we service:
- Information Technology
- Healthcare
- Education
- Manufacturing
Like to test drive data services? Contact us at 888-400-1602 now and speak to our representative about your data requirement. We'll be happy to give no-obligation quote and turn-around time for your project.
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