#2 Tidbit:
It’s AT LEAST five times easier to sell an
existing customer than to find a new one. .
Why do this?
Here’s the equation:
Product/Service + Niche Marketing = Higher Level of Sales Conversions.
Segmenting niches allows you to extract
contacts and group by similar necessities.
The more focused you are, the more likely it is
for you to discover the trends that will help you develop products and services
to better meet the specific needs and interests of your existing potential
clients.
Segmenting can help you keep your mailing list
fresh and engaged. For example, target subscribers who haven’t opened or
clicked your e-mails for a while and try to re-engage them.
You now know you can segment your database to
get better results. Now let us see how to tap your data for melody.
Despite online technology zooming high, the one
best thing that customers expect from marketers is – Value. If you get this
right, you have your lyric. Follow these 5P notes to work it out…
Personalized
Conferring to the analytics, with segmentation
you can have practically one-to-one communications with customers, on a mass,
automated scale. Customize your direct marketing based on your customers’ past
purchases.
Pertinent
Customer interaction strength depends on
recency and frequency. To build this up, you need real powerful stuff to work.
You can produce highly relevant content based on what the customers are
interested. You can assign this to online retailers who do it extremely well. Their
website generates automatic recommendations based on what the customer has been
searching for recently. All this makes up for a pleasurable user experience and
often the recommendations are useful. Instead of bombarded with generic offers,
the user is presented with products that are much more relevant. Remember too
that a lack of interactive data can be just as telling – if nobody’s clicking
on the links in your e-mails, your content isn’t relevant to them, it is time
to review.
Practical
Marketing across a variety of platforms,
including e-mail, website, mobile, and SMS means your customers receive your
message on the device(s) they prefer. Enable social media sharing for maximum
viral marketing. You can collate data across all of these platforms, helping
you assess the effectiveness of each and build very detailed profiles. Set up a
preference centre on your website so that customers can choose how often they
want to hear from you, on what topics, and via which media (SMS, email, etc.).
That way they’ll look forward to your company’s messages and are more likely to
act on them.
Powerful
The effectiveness of your e-marketing is so
easy to measure and act on immediately, with powerful, detailed, real-time
analytics and engagement just a click away. In the past it was all about
reporting; now it’s about acting on real-time data, right away. Assess in real
time how your latest campaign is being received.
Prompt
Respond to and interact with customers
immediately – capitalizing on their interest and increasing conversions. For
example, when an online shopper abandons her basket, strike while the iron is
hot with a follow-up email to encourage her to return and complete the
purchase. Alternatively, when new customers sign up for a service online, as
well as receiving a welcome email, the system is triggered to send a series of
informative email messages at prescribed intervals.
Your Takeaway
By knowing your customers - their interest,
purchase behavior, content reading pattern -you can send them messages that are
relevant and targeted. With focused messages, you’re a step closer to that
300+% response rate increase.
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